Marketing Communications Lead at Aldelia Limited

Aldelia’s global management strategy delivers specialised services to the Oil & Gas sector from dedicated teams in each key strategic region. From these centres we can support our clients locally by being able to take advantage of the local labour markets whilst also having the ability to resource candidates internationally for technical, engineering and higher level positions which require industry leading professionals with international profiles. Each regional team is guided by a common set of processes and working practices within a robust operational structure to ensure a consistent high quality of delivery which our clients can depend on in any market. The origin of Aldelia gives a good indication of what the company was meant to be. Cedric Filet, whilst recovering from a rugby injury, established the company from his bedroom. The dream was to set up a recruitment consultancy which would compete with the top 5 Oil & Gas Recruitment Specialists in a matter of 5 years. To achieve that, Cedric focused on a gap he identified in the Oil & Gas industry: local content. Local content had long been considered a pain for international Oil & Gas firms. These firms understood the necessity of developing local content programs but struggled to implement them. When it came to choose a name, Cedric decided to find a name which would represent the strategic orientation of the company. The Aldelia name finds it origin from the Portuguese "Aldeia” which defines in Brazil people coming from small indigenous communities - tribes. The strategy paid off quickly with numerous contracts signed with major Oil & Gas companies.

Role Overview

• The Marketing Communications Lead is responsible for planning, coordinating, and executing marketing communications initiatives that align with sales targets, inventory cycles, and business objectives. This role ensures consistent messaging across all marketing channels, drives customer engagement, and supports the commercial team in achieving revenue goals.
• The ideal candidate is proactive, data-driven, and experienced in managing marketing campaigns for consumer-focused brands, ensuring messaging supports both brand awareness and sales performance.

Key Responsibilities

Marketing Strategy & Planning

• Align marketing communications initiatives with sales targets, inventory availability, and promotional cycles.
• Develop annual and quarterly marketing communication plans in collaboration with the sales and commercial teams.
• Ensure marketing campaigns support product launches, seasonal promotions, and business objectives.

Campaign Management

• Plan, create, and execute integrated marketing campaigns across digital, print, social, and in-store channels.
• Monitor campaign performance, analyze results, and provide actionable insights for continuous improvement.
• Collaborate with internal teams and external agencies to deliver high-quality marketing content.

Brand Messaging & Communication

• Maintain consistent brand messaging across all marketing channels.
• Develop engaging content for newsletters, social media, product promotions, and internal communications.
• Ensure marketing communications reflect the company’s value proposition and enhance customer experience.

Collaboration & Stakeholder Engagement

• Work closely with sales, merchandising, and operations teams to synchronize marketing initiatives with inventory cycles.
• Support sales teams with marketing collateral, promotional materials, and campaign briefs.
• Coordinate with external vendors and media partners for campaign execution.

Monitoring & Reporting

• Track marketing KPIs, including campaign effectiveness, engagement rates, and ROI.
• Prepare regular reports on marketing initiatives, highlighting successes, challenges, and recommendations.
• Suggest process improvements to optimize marketing efficiency and effectiveness.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 5 years of experience in marketing communications, preferably in retail, consumer goods, or luxury brands.
• Experience aligning marketing campaigns with sales targets and inventory cycles is highly desirable.
• Proficiency in digital marketing tools, content creation, and analytics platforms.

Core Competencies

• Strong strategic thinking and commercial awareness.
• Excellent communication, writing, and presentation skills.
• Ability to manage multiple campaigns and deadlines effectively.
• Collaboration and stakeholder management skills.
• Creativity and innovation in campaign development.
• Analytical mindset for campaign performance evaluation.

Method of Application

Signup to view application details. Signup Now