In 2004, a new kind of company was started – one that would redefine the role of entertainment and public relations. Years later, we continue to push the boundaries of what entertainment, branding, and PR can do. Grounded by our core values and strengthened by our independence, we help clients communicate, engage, and build relationships with their stakeholders. Flytime Promotions has developed and evolved to provide our clients with the most modern solutions for their event’s needs.
The Role:
- We’re seeking a visionary Marketing Manager. The ideal candidate is a strategic thinker, creative executor, and cultural trendsetter - to lead Flytime’s brand storytelling and campaign execution across Africa and beyond. You’ll own the full marketing ecosystem, from creative and digital to PR and sponsorships, ensuring every campaign is data-driven, culturally resonant, and creatively bold. In this role, you will craft unforgettable, high-impact experiences that elevate our shows, engage audiences, and drive business growth.
What You’ll Be Doing
Brand Strategy & Campaign Leadership
- Define and amplify the brand voice, identity, and marketing strategies across all channels
- Lead 360° campaigns to boost awareness, ticket sales, and sponsorship value
- Oversee multi-channel marketing (social, PR, influencer, digital, OOH, experiential) and budget allocations
Creative & Content Direction
- Guide creative output (video, photo, motion graphics) ensuring brand alignment
- Develop briefs and collaborate with internal stakeholders and external agencies
- Oversee branding across venues, merchandise, digital platforms, and partnerships
Event & Ticketing Promotion
- Drive event awareness and conversions through storytelling, artist campaigns, and teasers
- Work with sales teams on ticketing promotions and redemption strategies
Sponsorships & Partnership Marketing
- Identify new leads, create and pitch proposals to prospective and existing sponsors
- Build, maintain and strengthen relationships with sponsors to ensure satisfaction and long-term collaboration
- Oversee partners team in execution duties
- Ensure that sponsors/partners follow consistent messaging across campaigns and have a strong amplification plan
Digital & Performance Marketing
- Oversee digital campaigns (Google Ads, YouTube, Meta, TikTok, email, web)
- Set performance targets, track conversions, and optimize ad creatives
PR & Media Strategy
- Lead PR strategy, press outreach, and media engagement ensuring cohesive messaging across assets
- Serve as spokesperson/key liaison for announcements and crisis communication
Community Engagement
- Manage CRM and social media strategies to personalize communications and understand audience behavior
- Build lasting relationships with fans through interactive experiences, feedback channels, and local outreach
Reporting & Analytics
- Create and present marketing performance reports including post-event debriefs to internal teams and sponsors
- Monitor KPIs across campaigns: engagement, media coverage, impressions, ticket sales, and conversions
- Use analytics and A/B testing to continuously improve performance
Team Management
- Manage marketing team and external agencies/vendors
- Foster cross-functional collaboration across departments (Executive Team, Hospitality, Talent etc.)
- Set clear KPIs and review performance of all marketing personnel, third-party agencies and independent contractors
What We’re Looking For
- 7+ years in marketing/brand leadership (FMCG/entertainment preferred)
- Strong team leadership with creative, media and talent collaborators
- Exceptional storytelling, copywriting and brand strategy skills
- Experience managing agencies (PR, creative, digital) and performance marketing
- Proven track record executing high-pressure campaigns on time/budget
- Excellent interpersonal and communication skills for client-facing interactions
- Creative mindset with attention to detail
- Ability to thrive in a fast-paced environment
Method of Application
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