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Personal Social Media Manager at Kaplo Africa

Kaplo AfricaLagos, Nigeria Digital Marketing
Full Time

Kaplo is Africa's most innovative Human Resource & Business Support Solutions provider, serving clients with cutting-edge business advisory and human capital solutions across diverse sectors of the African economy. At Kaplo, we have proven expertise in business advisory and human resource capabilities targeted at productivity, profitability, sustainability, transformation and overall growth of your business.

About the Role

  • We are seeking a highly creative, spiritually grounded, and strategically minded Social Media Manager to manage and expand the online presence of a dynamic leader who serves as a minister of the Gospel, entrepreneur, and business consultant.
  • This role requires someone who can communicate with maturity, sensitivity, deep understanding of brand positioning, and the ability to translate ministry messages, business insights, and personal leadership content into high-impact digital expressions.
  • This is not a routine social media job — it is a purpose-driven role for someone who understands influence, integrity, and the responsibility of representing a multidimensional personal brand.

Key Responsibilties
Brand Representation & Content Strategy:

  • Understand and consistently express the voice, tone, and values of the principal across ministry, business, and personal leadership platforms.
  • Develop weekly and monthly content calendars for Instagram, Facebook, LinkedIn, YouTube & TikTok.
  • Maintain a clear differentiation between ministry content, business content, and personal brand content while keeping all aligned.

Content Creation & Publishing:

  • Convert sermons, teachings, WhatsApp voice-notes, webinars, and consultations into powerful social media content pieces.
  • Create engaging reels, quotes, carousels, graphics, and short-form videos.
  • Write compelling captions that reflect spiritual depth, thought leadership, and professional clarity.

Audience Growth & Community Management:

  • Grow engagement, reach, and follower base using organic strategies.
  • Respond to comments, inquiries, and messages with professionalism and spiritual sensitivity.
  • Monitor brand reputation across all social channels.

Digital Media and Analytics:

  • Track performance analytics and provide weekly/monthly reports.
  • Optimize content for visibility, engagement, and overall brand impact.
  • Stay updated with current trends, algorithms, and digital storytelling techniques.

Confidentiality & Professionalism:

  • Handle sensitive ministry materials, personal media, and business documents with absolute confidentiality.
  • Maintain integrity, maturity, and discretion in executing all tasks.
  • Uphold the highest ethical standards as required for someone representing a minister and consultant.

Required Skills & Qualifications
Technical Skills:

  • Strong copywriting ability (inspirational, scriptural, business, and thought leadership styles).
  • Proficient in Canva or Adobe tools for clean, premium designs.
  • Skilled in video editing for reels and short clips.
  • Experienced with Instagram, Facebook, TikTok, LinkedIn & YouTube growth strategies.
  • Ability to repurpose long messages into multiple content pieces.

Professional Competence:

  • 2–4+ years experience managing personal brands, ministry brands, coaches, or consultants.
  • Strong understanding of digital branding and audience engagement.
  • Track record of growing social media pages or managing high-engagement accounts.

Personal & Spiritual Qualities:

  • Spiritually mature and able to handle ministry content responsibly.
  • Discreet, reliable, and committed to confidentiality.
  • Highly organized, self-driven, and consistent with deadlines.
  • Excellent communication skills and emotional intelligence.
  • Ability to work proactively with minimal supervision.

Renumeration & Benefits

  • Competitive salary based on experience.
  • Opportunity to grow with the ministry and consulting brand.
  • Access to trainings, leadership development, and digital media growth opportunities.
  • Work with a visionary leader driving impact across ministry, business, and leadership.

Method of Application

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