Newedge is a financial institution established in 2019 and licensed by the Central Bank of Nigeria (CBN) to operate as a Finance Company in Nigeria. Newedge provide Loans, Investment and Financial Advisory solutions to clients across the private and public sectors of the economy.
Job responsibilities:
- Align with HQ’s direction to develop and execute a strategic communication plan in the local market to enhance the company's brand image and reputation.
- Create engaging content for various channels, including press releases, articles, blog posts, social media posts, and website content.
- Manage and maintain positive relationships with media contacts, influencers, and key stakeholders to secure media coverage and maximize brand exposure.
- Plan and coordinate media events, press conferences, and product launches to generate media interest and coverage.
- Monitor media coverage and social media conversations to identify trends, opportunities, and potential risks, and develop appropriate responses.
- Align with HQ, then collaborate with local cross-functional teams to provide communication support for various initiatives, such as product activities, corporate announcements, and crisis management.
- Manage the company's social media presence, including content creation, community management, and monitoring of social media channels.
- Measure and analyze the effectiveness of communication campaigns and initiatives using various analytics tools and provide actionable insights and recommendations for improvement.
- Stay updated on industry trends, best practices, and emerging communication technologies to ensure the company remains competitive in the market.
Job requirements:
- Excellent written and verbal communication skills, with the ability to distil complex information into clear and concise messages.
- Proven experience in developing and executing integrated communication strategies across multiple channels.
- In-depth understanding of media relations and experience in building and maintaining relationships with journalists and influencers.
- Proficient in social media management, with a solid understanding of different platforms and their respective audiences.
- Ability to work under pressure and manage multiple projects simultaneously, adhering to tight deadlines.
- Exceptional organizational and project management skills, with the ability to prioritize tasks effectively.
- Strong interpersonal skills and the ability to collaborate and build relationships across all levels of the organization.
- Proficient in using analytics tools to measure and analyze the effectiveness of communication efforts and make data-driven decisions.
Method of Application
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