CWAY Group is a multinational company specialized in the production & whole-sale supply of treated water, water dispensers, soft drinks, foods & beverages industry in countries of Africa & Asia. CWAY Group established in 2000 with headquarters in Shanghai, China. We have sixteen fully automated factories with state of the art technology in Nigeria, Egypt, Kenya & India. Over the years, CWAY Group ensures improvement of sound health of its esteemed customers by provision of hygienic & healthy food & Beverage products. Today, CWAY products have created a bench mark as market leaders especially in Nigeria, Kenya & Egypt thus, the brand "CWAY" has become a resounding household name. In near future, Cway is about to expand with operation bases in Cameroon, South Africa, Benin & Tanzania. We are consolidating our efforts in the industry to ensure continues growth & still contribute in the economic development process of countries of our operations through provisions of jobs & business opportunities.
About the Role
- Senior Brand and Marketing Manager is a strategic leadership role responsible for developing and executing marketing plans to build a brand's long-term growth and ensure it resonates with its target audience. Key responsibilities include market analysis, setting brand objectives, managing budgets, leading campaigns, and using data and analytics to track performance and refine strategies. This position requires strong leadership, communication, and strategic thinking skills.
Responsibilities
- Strategic Planning: Develop and implement long-term brand strategies, working at the intersection of customer insight, commercial goals, and creative execution.
- Campaign Management: Oversee the entire marketing campaign lifecycle from concept to delivery, ensuring brand consistency and adherence to objectives.
- Market Analysis: Use data and market research to understand customer behavior, identify trends, and inform strategic decisions.
- Performance Tracking: Track key performance metrics, analyze results, and adjust strategies to ensure marketing activities align with business priorities.
- Budget Management: Manage marketing budgets to achieve set objectives and ensure the efficient use of resources.
- Cross-functional Collaboration: Work with various teams like product, sales, and operations to ensure brand goals are met across different departments.
Qualifications
- BSc or MSc in Marketing/ Business Development
Required Skills
- Leadership and communication: Lead teams and effectively communicate with stakeholders and agencies.
- Strategic thinking: Develop comprehensive marketing strategies and have a vision for long-term brand growth.
- Analytical skills: Analyze data and use insights to measure success and make data-driven decisions.
- Project management: Manage complex projects from start to finish, ensuring they are executed to the highest standard.
- Brand management: Have a deep understanding of brand building, market positioning, and consumer psychology
Method of Application
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