We’re a health insurance company that acts like a technology company. We’re using software, data science and telemedicine to make health insurance more affordable, easier to access and more of a delightful experience
We are currently hiring a Senior Direct Marketing Associate who will focus on attracting new customers using direct channels like events, email, referrals, influencers, and offline advertising.
This role involves planning and running campaigns, creating engaging content, and working closely with other teams to ensure everything aligns with the company’s goals. The role also includes monitoring campaign performance, reporting key insights, and continuously optimizing efforts to drive better results.
You will be Responsible For:
- Plan and execute campaigns across events, email, referral programs, influencer partnerships, and offline advertising.
- Develop high-impact content aligned with business goals to support customer acquisition and engagement.
- Collaborate with teams like sales, brand, and growth to align strategies and objectives.
- Manage referral and influencer programs to increase brand visibility and conversions.
- Use analytics tools to track performance and optimize campaigns.
- Oversee events and offline marketing activities such as billboards, radio, and on-ground activations.
- Ensure consistent messaging and content distribution across channels for maximum reach.
- Provide actionable insights and performance updates to stakeholders.
- Build relationships with external partners, including media agencies and influencers.
Requirements
- Minimum of 3 years of experience in marketing, focused on customer acquisition.
- Proven success in managing campaigns across multiple channels.
- Strong content creation and copywriting skills.
- Experience using analytics tools to measure campaign success.
- Ability to manage multiple projects and work collaboratively.
- Experience with event and offline marketing.
Method of Application
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