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Job Summary:
- We are looking for a highly analytical and performancedriven Media Buyer with handson experience in the Forex or gaming industry to join our dynamic marketing team. The ideal candidate is a digital strategist with deep expertise in Meta (Facebook/Instagram), Google Ads (Search, YouTube, GDN), and Native platforms (Taboola, Outbrain, etc.), and has a sharp eye for performance metrics and ad creative optimization.
- You will be responsible for building, managing, and optimizing multichannel campaigns to acquire highquality users at scale, collaborating with designers, content specialists, and analysts to achieve ROI targets.
Key Responsibilities:
- Plan, execute, and optimize paid user acquisition campaigns across Meta, Google, and Native ad networks
- Develop acquisition strategies aligned with KPIs like CPL, CPA, ROAS, FTDs, and LTV
- Build and manage campaign funnels tailored for Forex and online trading including audience segmentation, retargeting, and lookalikes
- Work closely with creative teams to define briefs for highconverting ads including banners, videos, and landing pages
- Come up with new innovative creatives and stories which will lead to improve lead generation
- Implement A/B tests and multivariate tests on creatives, headlines, CTAs, and targeting strategies
- Monitor daily performance, analyze campaign data, and generate actionable insights
- Manage and optimize monthly media budgets while hitting aggressive growth goals
- Stay current on industry trends, ad policies, platform updates, and competitor strategies
- Recommend and implement scaling strategies using automation, AI tools, and rulesbased systems
Required Qualifications:
- 3+ years of media buying experience, with proven success in Forex or gaming
- Deep understanding of Meta Ads Manager, Google Ads, and Native platforms
- Proficient in campaign structures, advanced targeting tactics, attribution models, and audience building
- Strong experience working with performance analytics tools (Google Analytics, AppsFlyer, Voluum, Tableau, etc.)
- Ability to interpret data and translate insights into creative and tactical decisions
- Exceptional communication and crossfunctional collaboration skills
- Experience with compliance and creative limitations in regulated industries
- Fluent in English (written and spoken)
Method of Application
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