Mactavis Digital is a digital agency in Lagos, Nigeria. We specialize in creating all things web. Our core competencies are: web application design and development, content curation and production, mobile app development, social media management, search engine optimization, and internet marketing.
Overview
- We are looking for a skilled SEO & Digital Marketing Specialist to drive our online visibility, improve search performance, and support the execution of digital marketing strategies. The ideal candidate has a strong understanding of SEO best practices, analytics, digital campaigns, and content optimisation.
Key Responsibilities
- You will be responsible for managing our search performance and leading core digital marketing activities. The role involves keyword research, on-page and off-page optimization, content strategy support, and performance reporting. You will also help plan and execute digital campaigns across key channels.
Main Duties
- Conduct keyword research, competitor analysis, and site audits to improve rankings and organic traffic.
- Implement on-page SEO updates, including metadata, internal linking, and website optimization.
- Manage off-page SEO activities such as link-building, outreach, and digital PR support.
- Work with the team to refine content strategy, optimize new and existing articles, and ensure SEO alignment.
- Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
- Plan and support digital marketing campaigns across social media, email, and paid advertising platforms.
- Track, analyze, and report on SEO and campaign performance, recommending actions for continuous improvement.
- Stay updated on industry trends, search algorithm changes, and best practices.
Requirements
- 3–4 years proven experience in SEO and digital marketing.
- Solid knowledge of search engine algorithms and ranking factors.
- Experience with SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms.
- Strong understanding of content optimization and technical SEO basics.
- Experience managing digital campaigns (paid or organic).
- Good analytical skills and the ability to interpret data and provide insights.
- Strong communication and documentation skills.
Preferred Skills (Nice to Have)
- Basic understanding of HTML/CSS.
- Experience with WordPress or other CMS platforms.
- Knowledge of email marketing or social media advertising tools.
Method of Application
Signup to view application details.
Signup Now
.png)
