Woodgate Structure Limited is a Human Resource Management and Business Structuring Company, with a mindset Structured towards Sincerity of Purpose, Professionalism and Integrity
Job Description
- A Social Media Advertising professional develops and manages paid social media campaigns to increase brand awareness, engagement, and conversions.
- They are responsible for creating, implementing, and optimizing advertising strategies across various platforms like Facebook, Instagram, Twitter, and LinkedIn.
- This involves conducting market research, crafting compelling ad copy and visuals, setting budgets, and analyzing campaign performance to ensure maximum return on investment.
Responsibilities
- Strategy Development: Creating and executing social media advertising strategies aligned with business goals and target audience preferences.
- Campaign Management: Setting up, managing, and optimizing paid social media campaigns across different platforms.
- Content Creation: Developing engaging ad copy, visuals, and videos for various social media platforms.
- Targeting & Optimization: Identifying target audiences, optimizing ad targeting parameters, and refining campaigns based on data analysis.
- Performance Analysis: Monitoring and analyzing key performance indicators (KPIs) to assess the effectiveness of campaigns and make data-driven decisions for improvement.
- Budget Management: Managing and tracking advertising budgets, expenses, and return on investment (ROI).
- Staying Updated: Keeping abreast of the latest social media trends, platform updates, and best practices in social media advertising.
- Collaboration: Working with marketing teams and potentially creative teams to ensure social media efforts align with overall marketing strategies.
- Reporting: Presenting social media campaign results and analysis to stakeholders.
Required Skills:
- Social Media Platform Expertise: In-depth knowledge of various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and their advertising capabilities.
- Advertising & Marketing Knowledge: Understanding of advertising principles, campaign management, and marketing strategies.
- Analytical Skills: Ability to analyze data, track KPIs, and identify areas for campaign optimization.
- Communication Skills: Excellent written and verbal communication skills for creating ad copy, reporting results, and collaborating with teams.
- Creativity: Ability to develop engaging and visually appealing ad content.
- Time Management: Ability to manage multiple campaigns and meet deadlines.
Tools:
- Social media advertising platforms (Facebook Ads Manager, etc.).
- Social media management tools (Hootsuite, etc.).
- Analytics tools (Google Analytics, platform-specific analytics).
Requirements
- Candidates should possess a Bachelor's Degree, HND with 4 - 6 years of experience.
Method of Application
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