Pagatech was founded in early 2009 with a vision to enable a cashless society and bank the unbanked in Africa. Our first product offering, Paga, is a direct to consumer mobile payments service. Paga is an innovative, open, secure, and interoperable mobile payments platform that allows any person who has a mobile phone to transact electronically - thus turning the mobile phone into an electronic wallet.
About the Role
- The Social Media Analyst will be responsible for managing day-to-day social media presence, developing platform-native content, directing short-form video shoots, and analysing performance to optimise growth and engagement.
- This role sits at the intersection of content, creativity, and analytics, ensuring that social media activity drives measurable brand and business outcomes.
Primary Responsiblities
Social Media Management:
- Manage and grow the Paga Group’s social media pages across platforms (Instagram, X, LinkedIn, TikTok, YouTube Shorts, etc.)
- Plan, schedule, and publish content in line with brand guidelines and campaign objectives
- Monitor comments, DMs, and conversations, escalating issues when necessary
- Stay on top of platform trends, algorithm changes, and emerging formats
Content Development:
- Develop platform-specific content ideas, captions, and storytelling angles
- Translate campaigns, announcements, and brand narratives into engaging social content
- Collaborate with designers, copywriters, and internal teams to deliver high-quality content
- Ensure consistent brand voice, tone, and visual identity across platforms
Video Shoot & Direction:
- Plan and coordinate short-form video shoots for social media
- Direct on-camera talent (employees, executives, creators) during video shoots
- Work with videographers and editors to produce platform-ready video content
- Optimize videos for performance across formats (Reels, TikTok, Shorts, X video)
Analytics & Measurement:
- Track and analyze social media performance using platform analytics and third-party tools
- Measure reach, engagement, follower growth, video performance, and conversions
- Produce regular performance reports with insights and recommendations
- Use data to continuously refine content strategy and posting cadence
Requirements
- 1–3 years experience managing social media accounts for a brand or organisation
- Strong understanding of social media platforms, trends, and best practices
- Hands-on experience with short-form video content and on-set direction
- Strong copywriting and storytelling skills
- Experience analysing social media data and translating insights into action
- Familiarity with social media management and analytics tools
- Ability to manage multiple projects and deadlines
Method of Application
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