Korapay is the marketplace for everything payments. We allow businesses and institutions to scale faster by providing them with a robust and powerful core payment engine that eliminates the complications associated with simple and bulk transactions. With our payment solutions, you can easily accept or send payments.
About The Role
- The Social Media Associate manages Kora's social presence end to end — from strategy to execution. You will use social platforms to educate businesses, drive demand for Kora's products and strengthen the brand across Africa and global markets.
- You will collaborate with Brand & Product Marketing, Communications, Merchant Success, Design and Performance Marketing to ensure content is consistent, accurate and effective.
- Your work increases visibility, product understanding and inbound demand.
Requirements
Key Responsibilities
Social Strategy and Execution
- Manage social media channels end to end including strategy, planning, content creation and publishing
- Develop platform-specific plans for LinkedIn, X, Instagram and YouTube
- Maintain a consistent posting rhythm across all platforms
- Ensure all content aligns with Kora's brand identity and messaging
Product Education and Adoption
- Turn product updates and feature information received from the Communications Associate into clear social content
- Create simple explanations for API capabilities, payment flows and new features
- Produce educational content that drives interest, trust and product adoption
Content Creation
- Create high-quality posts, graphics, carousels and short videos tailored to each platform
- Humanise the brand through team stories, community highlights and customer insights
- Repurpose blog posts, case studies, events and reports into social-friendly formats
- Work with Brand & Product Marketing to ensure messaging consistency
Growth and Campaign Execution
- Launch social-led campaigns that support demand generation, events and product promotions
- Collaborate with Performance Marketing on paid social campaigns and retargeting
- Test new content formats and creative approaches to improve reach and engagement
Monitoring and Reporting
- Track KPIs including reach, engagement, clicks, traffic and conversions
- Monitor sentiment and identify emerging trends or risks
- Provide regular performance insights and recommendations to the Marketing Lead
- Compliance and Risk Awareness
- Ensure social content follows internal compliance and communication guidelines
- Maintain accuracy when referencing products, features and merchant information
What You Will Need
- 1-3 years experience in social media management or digital content creation
- Strong writing and visual communication skills
- Ability to simplify complex fintech topics into engaging content
- Experience creating videos, graphics and platform-specific content
- Understanding of social analytics and reporting
- Familiarity with demand-generation content and social trends
- Ability to manage multiple deadlines and content calendars
- Collaborative mindset and curiosity about fintech and payments
What Success Looks Like
- Consistent, high-quality content across all social platforms
- Increased product understanding among merchants
- Strong engagement and audience growth
- Improved inbound pipeline driven by social campaigns
- Strong alignment with the broader marketing strategy
Method of Application
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