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Social Media / Brand Manager at Froshtech Automotive

Froshtech AutomotiveLagos, Nigeria Digital Marketing
Full Time

We Are A Modern Autocare Repair Garage, Fully Equipped With The Latest Mechatronic Testing Equipment For Today's Modern Vehicle. We Have A Full Compliment Of Board Certified Mechatronics Diagnosticians, Mechanics, Electronic And Body Specialists. Froshtech Automotive is a technology-enabled automobile workshop with enhanced capacity to cater for the after-sale maintenance and repair needs of modern vehicles in Nigeria.

Job Description

  • As a social media manager, you will manage multiple brands and create unique written and video content, organize posts, and answer comments from followers.
  • You will consistently manage our brand’s reputation to meet our marketing objectives.
  • Develop and implement social media strategies to enhance brand awareness, engagement, and customer acquisition.
  • Create and curate compelling content for various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
  • Manage and monitor social media accounts, including scheduling and publishing posts, responding to comments and messages, and engaging with the audience.
  • Analyze social media metrics and generate reports to measure the effectiveness of campaigns and make data-driven decisions for improvement.
  • Stay updated with the latest trends, best practices, and emerging platforms in social media marketing to ensure the company’s social media presence remains innovative and relevant.
  • Collaborate with cross-functional teams, such as marketing, communications, and design, to align social media efforts with overall brand strategy.
  • Monitor industry conversations, competitor activities, and customer feedback to identify opportunities and mitigate potential risks.
  • Utilize social media advertising platforms, such as Facebook Ads Manager, to create and manage paid social media campaigns.
  • Develop and maintain relationships with influencers and brand advocates to leverage their reach and enhance brand visibility.
  • Stay informed about legal and ethical guidelines for social media marketing to ensure compliance.
  • Strong written and verbal communication skills to create compelling content, engage with the audience, and collaborate effectively with internal teams.
  • In-depth knowledge of various social media platforms, their functionalities, and best practices for content creation, posting, and engagement.
  • Graphic design and UI/UX skills is an added advantage
  • Analytical mindset to interpret social media metrics, generate reports, and make data-driven decisions to optimize campaigns.
  • Creativity and ability to think outside the box to develop innovative and engaging social media campaigns.
  • Strong organizational and time management skills to handle multiple social media platforms, schedules, and campaigns simultaneously.
  • Familiarity with social media management tools, analytics platforms, and advertising platforms.
  • Knowledge of SEO principles and how they apply to social media content and strategies.
  • Customer service orientation to respond to comments, messages, and inquiries promptly and professionally.
  • Crisis management skills to handle negative feedback, manage online reputation, and address customer concerns effectively.
  • Attention to detail and ability to maintain brand consistency across all social media channels.

Requirements

  • Interested candidates should possess an OND, HND, BSc in a relevant field with 5 - 10 years work experience.

Method of Application

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Job Overview

  • Published on: 3 November, 2023
  • Employment Status: Full Time
  • Field: Digital Marketing
  • Work Mode: Onsite
  • Job Location: Lagos, Nigeria
  • Qualification:
  • Experience: 5 to 10 years
  • Salary:
  • Skills:
  • Application Deadline: Not specified
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