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Social Media Manager at Abodes Lagos

Abodes LagosLagos, Nigeria Digital Marketing
Full Time

Abodes Lagos is a leading property website in Nigeria with property listings for sale, rent and lease.

Job Description

  • We are looking for a creative and strategic Social Media Manager to join our dynamic team and drive our brand's online presence to new heights.

Job Summary

  • As our Social Media Manager, you will be responsible for developing and executing social media strategies to enhance our brand's visibility, engage our audience, and drive sales conversions.
  • While this role doesn't involve content creation (videography or photography), you will collaborate closely with content creators to bring your vision to life.
  • This is a primarily remote, full-time role based in Lagos. However, physical presence will be required during intervals.

Key Responsibilities
Social Media Strategy:

  • Develop and execute comprehensive social media strategies across Instagram, Facebook, Twitter, TikTok and Snapchat to meet marketing goals and objectives.
  • Create, schedule, and optimize social media posts, ensuring they are visually appealing, on-brand, and tailored to specific platforms.
  • Identify target audiences and tailor content to effectively reach and engage them.

Content Planning and Management:

  • Collaborate with content creators to plan and coordinate the creation of high-quality content that aligns with brand identity.
  • Generate creative and innovative content ideas that resonate with our target audience.
  • Maintain a well-organized content calendar that schedules posts, campaigns, and promotions effectively.
  • Ensure content is published consistently across all social media platforms.

Audience Engagement:

  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
  • Foster meaningful interactions with our online community.

Analytics and Reporting:

  • Analyze social media performance using relevant tools and metrics.
  • Provide regular reports and insights to track progress and adjust strategies accordingly.

Marketing and Campaign Management:

  • Collaborate with internal teams to gather content, product updates, and promotions for social media campaigns
  • Use your understanding of our business to seek out new opportunities to increase our media presence and engagement.
  • Plan and execute social media advertising campaigns to drive lead generation and sales conversions.
  • Write clear and appealing copies for digital marketing ADs
  • Monitor SEO and web traffic metrics.
  • Optimize campaigns for maximum ROI.

Brand Consistency:

  • Collaborate with other departments to ensure brand consistency and voice across all social media platforms.
  • Uphold brand guidelines and maintain a cohesive online presence.


  • Proven experience in social media management, preferably in the real estate or hospitality industry.
  • Strong understanding of social media platforms, algorithms, and best practices.
  • Proficiency in social media scheduling and analytics tools.
  • Solid knowledge of SEO, Keyword research and Google Analytics
  • Excellent written and verbal communication skills.
  • Creative thinker with a passion for staying up-to-date with industry trends.
  • Ability to work collaboratively with content creators and cross-functional teams.
  • Strong organizational and time management skills.

N80,000.00 - N100,000.00 per month.


  • Hybrid Work Structure
  • Opportunities for growth within the company.

Method of Application

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