Incorporated in Nigeria on 7th February 2018 and licensed by CBN (Central Bank of Nigeria) to act as merchant and consultant in trading of foreign currencies (convertible currencies).
The Opportunity
- We are seeking an experienced and passionate Social Media Manager to own and grow our brand presence. This hybrid role requires a sharp focus on content, community, and conversion across key platforms. If you live and breathe LinkedIn, X, Instagram, and TikTok, we want to meet you!
Key Responsibilities
Strategy & Planning
- Develop and execute a comprehensive social media strategy aligned with Dealmakers' brand, growth, and product priorities.
- Build and manage a detailed content calendar for campaigns, product launches, events, and webinars.
- Define and own performance against clear KPIs (reach, engagement, CTR, leads, followers, etc.).
Content & Community
- Create and publish high-quality, engaging content:
- Thought leadership on FX, cross-border payments, and African trade.
- Explainer carousels, infographics, short videos, and relevant memes.
Customer stories and case studies.
- Manage day-to-day posting and actively handle community engagement (comments, DMs, mentions).
- Grow and nurture a community of founders, CFOs, finance leads, and operators across Africa and the UK.
Brand & Campaigns
- Collaborate with Growth/Marketing to translate campaigns (webinars, product launches, blog posts) into compelling social narratives.
- Partner with designers and video editors to ensure all creative output is on-brand.
- Maintain a consistent brand voice: customer-centric, trustworthy, innovative, and African-focused.
Analytics & Optimization
- Track and analyze performance using native analytics and tools (e.g., LinkedIn Analytics, Meta Business Suite).
- Report weekly and monthly on results, insights, and next steps.
- Run continuous experiments (A/B testing hooks, formats, posting times) to improve engagement and conversion rates.
Qualifications & Requirements
Must-Haves
- 3+ years of experience in Social Media Management, Content Marketing, or a similar role (B2B or fintech preferred).
- Proven track record of growing and managing brand social accounts. (LinkedIn expertise is non-negotiable; X/Instagram/TikTok is a strong plus).
- Strong proficiency in Social Media Marketing and Social Media Optimization (SMO).
- Excellent copywriting skills with the ability to simplify complex financial/FX topics into clear, engaging content.
- Solid understanding of social media analytics, content performance, and data-driven decision making.
- Comfortable using basic design tools (e.g., Canva, Figma).
- Strong communication and collaboration skills for working with multiple teams and senior stakeholders.
- Bachelor’s degree in Marketing, Communications, or a related field.
Nice-to-Haves
- Previous experience in fintech, payments, FX, or B2B SaaS.
- Experience with paid social campaigns (LinkedIn Ads, Meta Ads).
- Familiarity with email marketing, blogging, or SEO.
- Experience building a personal or creator brand on social media.
Method of Application
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