Elvaridah is a Business Development Company with the primary objective of working with businesses and business owners to start up their businesses, improve, differentiate or expand already existing ones.
Job Summary
- The Social Media Manager will be responsible for developing and executing the hotel’s social media strategy to increase brand awareness, drive bookings, and enhance guest engagement. The role requires a creative, data-driven professional with strong knowledge of hospitality marketing, content creation, and online reputation management.
Key Responsibilities
Social Media Strategy & Management
- Develop and implement a comprehensive social media strategy aligned with the hotel’s brand and business goals.
- Manage the hotel’s social media accounts across platforms including Instagram, Facebook, TikTok, X (Twitter), LinkedIn, and Google Business Profile.
- Plan and execute monthly content calendars featuring promotions, events, guest experiences, and brand storytelling.
Content Creation & Campaigns
- Create high-quality content including photos, videos, reels, stories, and captions that showcase the hotel’s rooms, amenities, dining, events, and guest experiences.
- Coordinate photoshoots, video shoots, and influencer stays when required.
- Collaborate with the marketing, front office, F&B, and events teams to capture real-time content.
Community Management & Engagement
- Monitor and respond promptly to comments, messages, and inquiries across all social platforms.
- Engage with followers, influencers, and travel communities to build strong online relationships.
- Handle customer complaints or feedback professionally and escalate when necessary.
Online Reputation & Reviews
- Monitor and manage online reviews on platforms such as Google, TripAdvisor, Booking.com, and social media pages.
- Respond to reviews in line with the hotel’s tone of voice and service standards.
- Work with management to identify trends and areas for service improvement based on online feedback.
Performance Tracking & Reporting
- Track social media performance using analytics tools and prepare monthly reports on engagement, reach, conversions, and campaign success.
- Optimize content and campaigns based on insights and performance data.
Paid Social Media Advertising
- Plan, execute, and optimize paid social media campaigns to promote room bookings, special offers, events, and seasonal promotions.
- Manage advertising budgets and monitor ROI.
Requirements & Qualifications
- Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.
- 3–5 years of experience as a Social Media Manager, preferably in hospitality, travel, or lifestyle brands.
- Strong understanding of social media platforms, trends, and best practices.
- Proficiency in content creation tools (Canva, Adobe Suite, CapCut, etc.).
- Experience with social media analytics and reporting tools.
- Excellent written and verbal communication skills.
- Creative mindset with strong attention to detail.
Method of Application
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