Social Media Manager at Flutterwave

Our mission is to power a new wave of prosperity across Africa. By enabling global digital payments on a continent that’s been largely cut off from the digital economy, we’re creating the infrastructure to power Africa’s growth in the 21st Century. Founded in 2016 by a team of ex-bankers, entrepreneurs and engineers, we provide the underlying technology platform that allows businesses to make and accept payments anywhere in Africa. Our HQ is in San Francisco with offices in Lagos, Nairobi, Accra, and Johannesburg

We are hiring a Social Media Manager to lead how Flutterwave shows up across social platforms. This role is responsible for our social media strategy and day to day execution, from the stories we tell to how we engage our community and explain our products.

You will own Flutterwave’s social voice and work closely with teams across Brand, Communications, Creative, Product, and Growth to ensure our presence is clear, consistent, and relevant.

What You’ll Do:

Social Strategy and Brand Storytelling

• Define and execute Flutterwave’s social media strategy in line with brand and business priorities.
• Translate brand narratives and product messages into content that is clear, engaging, and platform appropriate.
• Maintain a consistent tone and voice across all social channels.

Content and Product Education

• Plan and publish content across platforms including X, Instagram, TikTok, LinkedIn, and emerging channels.
• Create and oversee content that helps users understand Flutterwave’s products in a simple and practical way.
• Work closely with designers, videographers, and creators to produce high quality content.
• Own the social content calendar and manage timelines for campaigns and key moments.

Community, Creators, and Partners

• Manage day to day engagement on social platforms, responding to users thoughtfully and in line with brand guidelines.
• Build and maintain strong relationships with our online community.
• Manage external partners, creators, and influencers where required to support campaigns and brand initiatives.

Campaigns, Paid Social, and Performance

• Support social activity for product launches, campaigns, and marketing initiatives.
• Work with Growth and Marketing teams to ensure paid social supports campaign goals and brand standards.
• Track and analyse performance across channels, including engagement, reach, growth, and sentiment.
• Use insights to continuously improve content, formats, and publishing decisions.

Reputation, Reporting, and Governance

• Monitor conversations and trends related to Flutterwave and flag potential issues early.
• Support brand protection efforts by responding appropriately to misinformation or emerging risks.
• Provide clear performance reports with actionable insights.
• Ensure all social activity aligns with Flutterwave’s brand guidelines, data privacy policies, and regulatory requirements.

What Success Looks Like:

• A consistent and credible Flutterwave presence across social platforms
• Clear product education that builds understanding and trust
• Growing and engaged online communities
• Strong execution of campaigns and partnerships
• Clear performance reporting and insight led optimisation

What We’re Looking For:

• 7-9 years of experience in social media, content, or brand marketing.
• Strong storytelling skills and a clear understanding of digital culture.
• Experience managing social media for consumer facing brands.
• Working knowledge of social media advertising and performance metrics.
• Experience working with creators, influencers, or agencies.
• Ability to interpret data and turn insights into practical actions.
• Strong communication skills and attention to detail.
• Comfortable working in a fast paced, collaborative environment.

Method of Application