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OVERVIEW
- Develop relevant content topics to reach the company's target customers.
- Create, curate, and manage all published content (images, video, written and audio/podcast). Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
KEY DUTIES
- Deliberate planning, strategy and goal setting
- Development of brand awareness and online reputation
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Create a regular publishing schedule and promote content through social advertising.
- Conduct online advocacy and open a stream for cross-promotions.
- Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, landing pages, Twitter profile, Blog, etc.)
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Create and manage an online review funnel for building online reviews and reputation.
KNOWLEDGE/EXPERIENCE
- Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
- Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
- Maintains excellent writing and language skills.
- Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
SKILLS
- Web Analytics & Reporting
- ROI Analysis
- Copywriting
QUALIFICATIONS:
- BS/MS degree in marketing or a related field.
Method of Application
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