Skipper Eye-Q Speciality eye hospital is an international eye hospital with chain presence of 42 eye hospitals in India and Nigeria.
Job Brief
- We are seeking a talented and creative Social Media Manager to oversee our company's social media accounts and develop engaging content that drives brand awareness, engagement, and growth.
- The Social Media Manager will be responsible for managing social media campaigns, analyzing performance metrics, and staying updated on industry trends to optimize our social media presence.
Responsibilities
- Develop and implement social media strategies to achieve business objectives and KPIs.
- Manage and maintain the company's social media profiles and presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.
- Create and curate engaging content, including text posts, images, videos, and interactive content.
- Monitor and respond to comments, messages, and inquiries on social media channels in a timely and professional manner.
- Collaborate with cross-functional teams to develop and execute integrated social media campaigns that align with marketing and branding initiatives.
- Plan and schedule social media content calendars to ensure consistent posting and engagement.
- Conduct regular social media audits and performance analysis to track key metrics and identify opportunities for improvement.
- Stay updated on social media trends, tools, and best practices to optimize content strategy and performance.
- Monitor competitor activity and industry trends to identify opportunities for differentiation and innovation.
- Collaborate with influencers and brand ambassadors to amplify social media reach and engagement.
- Manage social media advertising campaigns, including budget allocation, targeting, and optimization.
- Develop and implement crisis management protocols and response strategies for social media channels.
- Provide regular reports and insights to senior management on social media performance and ROI.
- Stay updated on platform-specific features and updates to leverage new opportunities for engagement and growth.
- Foster a positive and engaging community of followers and advocates for the brand on social media platforms.
Qualifications and Requirements
- Bachelor's Degree in Marketing, Communications, or related field.
- Minimum of 5 years of experience in social media management or digital marketing.
- Proven track record of developing and implementing successful social media strategies and campaigns.
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to develop engaging content that resonates with target audiences.
- Proficiency in social media management tools and analytics platforms.
- Strong analytical and problem-solving skills.
- Ability to multitask and manage multiple projects in a fast-paced environment.
- Team player with excellent collaboration and interpersonal skills.
- Attention to detail and accuracy in all aspects of social media management.
- Ability to adapt to changing priorities and deadlines.
- Knowledge of graphic design principles and basic video editing skills preferred.
- Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads) preferred.
- Passion for social media and staying up to date on industry trends and innovations.
Required Skills:
- Deep understanding of social media platforms and trends.
- Content creation and curation skills for various social media channels.
- Knowledge of analytics tools for measuring and analyzing social media performance.
- Community management and engagement strategies.
- Creative thinking and the ability to develop compelling social media campaigns.
- Adaptability to rapidly changing social media landscapes and algorithms.
- Collaboration skills in working with marketing and content teams.
- Graphic designing/video editing skillis essential.
Method of Application
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