Pathway Advisors Limited is a boutique investment banking firm that aims at integrating superior values of trust and honesty while providing exceptional Investment Banking services to identified clients which includes financial institutions, corporations and high-net-worth individuals. Our Vision is “To be the most respected Investment Banking Firm in Nigeria”. We are committed to building an organization with world-class skills and management capability to achieve the Company’s vision.
Job Summary
- The Social Media Manager/Content Creator is responsible for developing, executing, and managing digital content strategies that enhance the online presence of Pathway Holdings Limited and its subsidiaries- Pathway Advisory Limited, Pathway Asset Management, and Fundbox Financial Services Limited. The role ensures brand consistency, drives audience engagement, and supports marketing, corporate communications, and investor-focused initiatives across all digital platforms.
Key Responsibilities
Digital Strategy & Social Media Management
- Develop and implement tailored social media strategies across LinkedIn, Instagram, X, Facebook, YouTube, and other platforms relevant to the financial services industry.
- Manage daily operations of all corporate social media accounts.
- Create and maintain a social media calendar aligned with corporate activities, campaigns, and announcements.
- Monitor industry trends, social listening insights, and competitor activities.
Content Creation & Storytelling
- Create high-quality, engaging content including graphics, short videos, motion graphics, infographics, newsletters, and thought-leadership posts.
- Develop content that simplifies investment concepts, financial services, and corporate milestones for diverse audiences.
- Draft compelling copy for social posts, website updates, and digital campaigns.
- Ensure brand voice, tone, and messaging are consistent across all platforms.
Website & Digital Asset Management
- Support updates to the Group’s website and landing pages.
- Manage digital assets such as corporate photos, videos, brand templates, and media libraries.
- Collaborate with IT and Communications to ensure accuracy and timeliness of online information.
Analytics & Performance Reporting
- Track and analyze performance metrics (engagement, reach, impressions, conversions, website traffic, sentiment, etc.).
- Prepare weekly and monthly performance reports for the Head of Communications.
- Use data insights to optimize content, scheduling, and platform strategies.
Campaign Management
- Plan and execute targeted digital campaigns for product launches, investment updates, awards, events, and corporate announcements.
- Collaborate with Marketing and Business Development teams to drive brand awareness and lead-generation activities.
- Manage paid advertising campaigns when required.
Compliance & Reputation Management
- Ensure all digital content complies with regulatory standards in the investment and financial services industry.
- Monitor online mentions and sentiment to support reputation management efforts.
- Flag and escalate potential crisis or sensitive issues to the Communications team.
Collaboration & Support
- Work closely with Corporate Communications, Advisory, Asset Management, and Fundbox teams.
- Support internal communication initiatives through digital content creation.
- Coordinate with external vendors, designers, and influencers (where applicable).
Qualifications & Experience
- Bachelor’s degree in mass communication, Marketing, Digital Media, Journalism, or related field.
- 3-6 years of experience in social media management and content creation, preferably within investment, financial services, fintech, or corporate environment.
- Proven experience in digital content strategy, video editing, and graphic design.
- Proficiency in tools like Canva, Adobe Suite, CapCut, Figma, and social media analytics tools.
Required Skills & Competencies
- Strong storytelling and copywriting abilities.
- Excellent understanding of social media algorithms and digital trends.
- Creative thinking with the ability to simplify complex financial concepts.
- Strong attention to detail and brand consistency.
- Ability to multitask and deliver high-quality content under tight deadlines.
- Data-driven mindset with strong analytical and reporting skills.
- Professionalism, discretion, and good judgment when handling corporate information.
Method of Application
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