Tribest is a corporate support solutions provider with a comprehensive range of people outsourcing services. We have a diversified team of management, strategy, banking and capacity development experts working together to provide organizations with the best human resource management solutions.
Job Summary
- The Social Media Marketing Officer is responsible for building and maintaining a powerful digital presence for the organization. This role goes beyond content creation; it requires a strategic marketer who can blend professional storytelling with data-driven engagement to position the company as a thought leader in sectors like Fintech, Financial Services, and HR Outsourcing.
Key Responsibilities
Strategy & Brand Management:
- Develop and execute a comprehensive social media strategy aligned with corporate growth goals.
- Ensure brand consistency in tone, "vibe," and visual aesthetics across all platforms (LinkedIn, Instagram, X, Facebook).
- Position the company’s leadership as industry experts through structured thought-leadership content.
Content Creation & Storytelling:
- Create high-quality, engaging content including graphics, short-form videos (Reels/TikToks for B2B), and long-form articles.
- Write compelling copy for posts, newsletters, and digital ads that resonates with C-suite executives and corporate partners.
- Manage a content calendar that balances promotional, educational, and engagement-driven posts.
Digital Engagement & Lead Generation:
- Proactively engage with followers, industry influencers, and prospective clients to build a community.
- Implement social media campaigns specifically designed for lead generation and conversion.
- Monitor industry trends and competitor activity to ensure the company remains "contemporary and credible."
Analytics & Optimization:
- Track and report on key metrics (Reach, Engagement Rate, Click-Through Rate, and Conversions).
- Use data insights to continuously optimize content performance and ad spend (if applicable).
- Provide monthly reports to management on digital ROI and brand sentiment.
Requirements & Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Mass Media, or a related field.
- Experience: 3–5 years of proven experience in Social Media Marketing, preferably within a B2B or Professional Services environment.
Technical Skills:
- Proficiency in design tools (Canva, Adobe Creative Suite).
- Experience with social media management tools (Buffer, Hootsuite, or Sprout Social).
- Basic knowledge of SEO and Email Marketing (Mailchimp/Lemlist) is a plus.
- Soft Skills: Exceptional written English, creative storytelling ability, and a "data-first" mindset.
Method of Application
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