Founded in 2020 as FLIP Digital Technologies, we began by building simple websites and running grassroots campaigns for local businesses. In 2024, we evolved into Crescita Solutions, a full-service digital and technology agency, to reflect our expanded offerings, deeper expertise, and Pan-African vision.
Role Overview
The TikTok Ads Expert will design and execute paid campaigns on TikTok to reach diverse audiences across Africa. This role requires an understanding of trends, music-driven content, and the ability to produce creative campaigns that resonate with younger demographics.
Key Responsibilities
- Develop and manage TikTok advertising campaigns for engagement, traffic, and conversions.
- Research and implement audience targeting based on interests, behaviors, and lookalike audiences.
- Collaborate with content creators and influencer partners for authentic ad content.
- Monitor campaign metrics, analyze data, and adjust strategies for maximum performance.
- Experiment with TikTok’s new ad features and formats.
Requirements
- Proven hands-on experience with TikTok Ads Manager.
- Deep understanding of TikTok’s content culture and algorithm.
- Strong creative sense and ability to brief designers and editors effectively.
- Ability to work in fast-paced environments with quick campaign turnarounds.
Working Conditions & Benefits
- Remote role with flexible schedules.
- Access to cutting-edge ad campaign tools and training.
- Opportunities to work with top African brands.
Method of Application
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