Woodgate Structure Limited is a Human Resource Management and Business Structuring Company, with a mindset Structured towards Sincerity of Purpose, Professionalism and Integrity
Job Description
- A TikTok Ads Specialist plans, executes, and optimizes paid advertising campaigns on the TikTok platform.
- This role involves managing all aspects of ad campaigns, from campaign setup and budget allocation to creative development and performance analysis.
- The specialist will use analytical skills to optimize campaigns, drive results, and stay updated on TikTok advertising trends.
Key Responsibilities
- Campaign Planning and Execution: Developing and implementing TikTok marketing strategies, including budget allocation, targeting, and ad format selection.
- Ad Creative Management: Overseeing the creation of engaging ad content, including video and text.
- Performance Analysis and Optimization: Monitoring key performance metrics (reach, engagement, conversions) to evaluate campaign success and make data-driven decisions for optimization.
- Audience Targeting: Defining and refining target audiences to ensure ads reach the most relevant users.
- Ad Budget Management: Ensuring campaigns stay within budget while maximizing reach and engagement.
- Staying Current: Keeping up-to-date with the latest TikTok advertising trends and algorithm changes.
Example Tasks:
- Setting up and managing multiple TikTok ad campaigns.
- Conducting A/B testing to optimize ad performance.
- Collaborating with the creative team to develop high-converting ad creatives.
- Generating performance reports and providing insights to clients.
- Staying informed about new features and updates within the TikTok Ads Manager.
Skills and Qualifications
- Interested candidates should possess a Bachelor's Degree or HND with 3-4 years experience.
- Strong analytical and data interpretation skills: Ability to analyze campaign data and identify areas for improvement.
- Experience with TikTok Ads Manager: Familiarity with the platform and its features.
- Creative thinking and content development skills: Ability to develop engaging ad content.
- Excellent communication and collaboration skills: Ability to work with other teams and stakeholders.
- Understanding of digital marketing principles: Knowledge of various marketing channels and strategies.
Method of Application
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