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Brand / Account Manager at Fernhill Digital Consulting

Fernhill Digital ConsultingLagos, Nigeria Digital Marketing
Full Time
We are a team of highly motivated individuals brought together by common interests. Our team of social media experts are experienced and can use a variety of social media platforms, such as Instagram, YouTube, Facebook, TikTok, and Twitter, to promote your online business and help your brand image get recognition.

Position Summary

  • The Brand Manager is responsible for serving as the primary point of contact for assigned client accounts, managing day-to-day client relationships, and ensuring seamless delivery of all brand and marketing activities.
  • This role requires a strategic thinker who can balance client expectations with internal team capabilities while driving results that support client business objectives.
  • You'll work closely with the Creative Strategist to develop and execute integrated brand strategies, coordinate cross-functional teams (creative, content, social media), and ensure all deliverables meet quality standards and deadlines.
  • This is a client-facing role that values strong communication, strategic thinking, and the ability to manage multiple accounts simultaneously.

What You'll Do
Client Relationship Management:

  • Serve as the primary point of contact for assigned client accounts, building and maintaining strong, trusted relationships.
  • Conduct regular client meetings (virtual and in-person) to review performance, present strategies, and gather feedback.
  • Understand each client's business objectives, challenges, target audiences, and competitive landscape
  • Anticipate client needs and proactively recommend solutions that drive business results.
  • Manage client expectations while advocating for realistic timelines and strategic approaches.
  • Handle client communications via WhatsApp, email, video calls, and in-person meetings with professionalism and responsiveness.

Brand Strategy & Execution:

  • Collaborate with the Creative Strategist to develop comprehensive brand strategies and campaign plans for client accounts.
  • Translate business objectives into actionable marketing and content strategies.
  • Develop and maintain brand positioning, messaging frameworks, and communication guidelines for clients.
  • Ensure brand consistency across all touchpoints including social media, website, print, and marketing materials.
  • Monitor market trends, competitor activities, and industry developments to inform strategic recommendations.
  • Create strategic briefs for creative team, ensuring clear communication of objectives and requirements.

Project & Campaign Management:

  • Manage end-to-end execution of marketing campaigns and brand initiatives across multiple clients.
  • Coordinate cross-functional teams including Creative Designer, Content Creator, Creative Writer, and Social Media Manager.
  • Develop project timelines, manage workflows, and ensure on-time delivery of all client deliverables.
  • Review and approve all client-facing work (social media content, designs, copy, videos) before delivery.
  • Track campaign performance and report results to clients with actionable insights and recommendations.
  • Manage campaign budgets and ensure projects stay within scope and financial parameters.

Account Growth & Development:

  • Identify opportunities for account growth through additional services, expanded scope, or new initiatives.
  • Prepare proposals and presentations for new services or campaign ideas to existing clients.
  • Monitor client satisfaction and proactively address concerns before they escalate.
  • Conduct quarterly business reviews showcasing results, insights, and strategic recommendations.
  • Collaborate with leadership on pricing discussions, contract renewals, and scope expansions.

Internal Collaboration & Operations:

  • Work closely with the Creative Strategist to align on strategic direction and creative approaches.
  • Provide clear, detailed briefs to internal teams with context, objectives, and success criteria.
  • Facilitate feedback loops between clients and creative teams, translating feedback into actionable revisions.
  • Participate in team meetings, contributing insights from client perspectives and market observations.
  • Maintain organized documentation of client communications, strategies, and project histories.
  • Use Zoho Workplace and internal systems to manage projects, communications, and documentation.

Essential Requirements

  • 4-5 years of experience in brand management, account management, marketing, or client services (agency experience strongly preferred).
  • Proven track record managing multiple client accounts simultaneously and delivering results.
  • Strong understanding of brand strategy, marketing principles, and integrated campaign development.
  • Excellent client-facing skills with ability to build relationships, manage expectations, and navigate difficult conversations.
  • Strategic thinking ability - can connect business objectives to marketing tactics and measure success appropriately.
  • Strong project management skills with experience coordinating cross-functional teams and managing timelines.
  • Exceptional written and verbal communication skills for client presentations, reports, and internal briefs.
  • Analytical mindset with ability to interpret campaign data and translate insights into strategic recommendations.
  • Proficiency with project management methodologies and keeping multiple workstreams organized.
  • Understanding of Nigerian business landscape and how local brands operate.
  • Comfortable using WhatsApp as a primary client communication channel alongside email and video calls.
  • Professional demeanor and polished presentation skills for client meetings.

What Will Set You Apart:

  • Experience managing accounts in specific industries (hospitality, fashion, professional services).
  • Background in both brand strategy and digital marketing.
  • Experience with client budget management and financial forecasting.
  • Track record of growing client accounts through upselling or scope expansion.
  • Familiarity with social media analytics, campaign metrics, and performance reporting.
  • Experience developing brand guidelines, positioning statements, and messaging frameworks.
  • Knowledge of content marketing, social media strategy, and digital campaign best practices.
  • Previous experience working with cross-functional creative teams.
  • Experience with team collaboration platforms (Zoho Workplace, Slack, or similar).
  • Strong presentation design skills (PowerPoint, Keynote, Google Slides).
  • Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field.
  • MBA or professional marketing certifications (CIM, Digital Marketing Institute, etc.).

What Makes You Successful Here:

  • You're a relationship builder. You genuinely care about client success and invest time in understanding their business, building trust, and becoming a valued strategic partner.
  • You're strategically minded. You see the big picture, connect dots between business objectives and marketing tactics, and make recommendations grounded in strategic thinking.
  • You're an excellent communicator. You explain complex ideas clearly, present confidently, write persuasively, and adapt your communication style to different audiences.
  • You're highly organized. You manage multiple clients, deadlines, and workstreams without dropping balls, maintaining quality across everything you touch.
  • You're proactive. You anticipate problems before they arise, identify opportunities without being asked, and take initiative to move things forward.
  • You're a problem solver. When challenges arise (and they will), you stay calm, think creatively, and find solutions that work for both clients and the team.
  • You're collaborative. You work effectively across teams, value different perspectives, and know how to get the best work from creative professionals.
  • You're resilient. You handle client feedback constructively, navigate difficult conversations with grace, and maintain professionalism under pressure.
  • You're accountable. You take ownership of client success, deliver on commitments, and communicate transparently when adjustments are needed.

Why Join Fernhill:

  • Strategic influence. Shape brand strategies and marketing approaches for diverse clients, directly impacting their business growth and market position.
  • Diverse experience. Manage accounts across multiple industries - restaurants, fashion brands, professional services - building comprehensive brand management expertise.
  • Real impact. Join during a growth phase where your client management directly influences our agency's reputation, client retention, and revenue growth.
  • Leadership opportunities. As the company scales, strong performers can advance into senior account management, team leadership, or specialized roles.
  • Skill development. Build expertise in brand strategy, client relationship management, and integrated campaign execution. We'll train you on our internal systems including Zoho Workplace.
  • Hybrid flexibility. Balance focused remote work with collaborative in-office days (Tuesday-Thursday) at our Yaba location.
  • Professional growth. Work alongside experienced leadership and contribute to building scalable agency operations and processes.

What We Offer

  • Competitive salary based on experience.
  • Hybrid work arrangement with structured office days.
  • Opportunity to work with diverse clients and build strategic expertise.
  • Collaborative and supportive team environment.
  • Professional development opportunities as the company grows.
  • Training on internal systems and workflows.
  • Clear path for career advancement as the agency scales.

Method of Application

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