Brand Ambassador at DKT International

Nigeria is Africa’s most populous country and the 7th most populous country in the world with over 175 million people. Nigeria has continued to grow, urbanize, and modernize and it is projected that at its current growth rate, it will reach a population of about 450 million people by 2050 and will be the 3rd most populous country in the world. However, Nigeria also stands at number '2’ in the world for number of people living with HIV-with about 3.3 million infected. At present, 45% of the entire population is younger than 18 years old, which has serious and important implications for Nigeria’s population growth. One can postulate that in the next ten years, almost half of Nigeria’s population will be reaching reproductive age. At the moment, approximately 45 million Nigerian women are of reproductive age and maternal mortality rates are high at 630 deaths/100,000 live births and neonatal mortality rate at 39 deaths/1000 births. Furthermore, 20% of Nigerian women report an unmet need for family planning and total fertility rate is high at 5.7 children per woman. Nigeria currently has a contraceptive prevalence rate (CPR) of 17.5% CPR but Nigeria’s Minister of Health has made reaching 36% contraceptive prevalence rate by 2018, a national goal. DKT Nigeria will contribute to reaching that goal by providing a variety of contraceptive options such as condoms, IUDs, oral contraceptives, emergency contraceptives, injectables and implants, using innovative marketing. In addition, DKT will target adolescents with youth-friendly reproductive services by branding and promoting products that will take into play the multi-cultural character of Nigeria, and through advertising especially via modern market advertising like social media. DKT will help Nigeria realize its female reproductive health goals by providing effective, safe, affordable and quality contraceptive products aimed at reducing misconceptions about birth control, increasing HIV prevention awareness and confronting HIV transmission, increasing contraceptive options, ease of choice and accessibility through innovative marketing strategies and wide distribution across the country. DKT will distribute these products using a social marketing approach, which leverages the private and public sectors, targets the urban and rural communities and promotes open communication and re-education about family planning, sex, and birth control. In 2014, DKT Nigeria sold over 16 million condoms, more than 60,000 IUDs, and became one of the first programs globally to offer Sayana Press injectable contraceptives, selling 18,900. This translates into 871,927 couple years of protection.

Job Summary

The Brand Ambassador represents DKT Nigeria in the field, promoting its products and brand image through direct customer engagement. The role focuses on driving product awareness,
visibility, and adoption across target outlets, building strong stakeholder relationships, educating consumers on product benefits, and supporting sales activation and demand generation initiatives in alignment with organizational objectives.

Key Responsibilities

Brand Promotion & Product Awareness

• Actively promote DKT Nigeria products through direct interaction with customers in assigned locations.
• Educate consumers on product benefits, usage, and availability through demonstrations and field education activities.
• Represent the brand professionally at activations, campaigns, exhibitions, and community events.
• Distribute promotional materials and ensure consistent and accurate brand messaging.

Sales Support & Activation

• Support the sales team in generating product demand and influencing customer purchase decisions.
• Assist in planning and executing in-store promotions, roadshows, and consumer activation programs.
• Encourage customer trials, repeat purchases, and brand loyalty through effective engagement.
• Ensure optimal product visibility by properly placing promotional materials at retail outlets.

Market Intelligence & Reporting

• Collect and report customer feedback, complaints, and suggestions to supervisors for action.
• Monitor competitor products, pricing, and activities within assigned territories.
• Maintain daily or weekly activity reports, including locations visited, customer engagement metrics, and outcomes.
• Provide insights and recommendations to improve sales activation strategies and future campaigns.

Qualifications & Skills

• Minimum of a post-secondary certificate or equivalent qualification.
• Demonstrated experience in sales, marketing, or brand activation roles is preferred.
• Excellent interpersonal, communication, and presentation skills.
• Ability to work independently and as part of a team in field-based environments.
• Knowledge of local market dynamics and customer behaviour is an advantage.
• Proficiency in reporting tools or basic IT applications is preferred.

Key Performance Indicators (KPIs)

• Weekly customer engagements and product demonstrations with consistent and accurate brand.
• Proper placement and visibility of promotional materials.
• Execution of in-store promotions/activations.
• Timely submission of reports with relevant customer feedback and competitor insights,
• while maintaining professionalism and stakeholder engagement.
• Compliance with field protocols and code of conduct.
• Building and maintaining positive stakeholder relationships.

Method of Application

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