We cater to that select leading and experienced woman looking to establish bonds for impact in her life and in her business. For this, we provide a Safe space which enables business connections, partnerships, and collaborations. GAIA AFRICA is more than a business club for women – It is an organizing principle for female empowerment and leadership which is the bedrock for sustainability of any social economy. GAIA AFRICA provides access to a diverse network of Africa’s top professional and businesswomen. We encourage & facilitate connections & create exposure for Members with our national and international collaborators.
Job Summary
- The Brand and Communications Coordinator leads GAIA AFRICA’s communications strategy, overseeing branding, media relations, digital content, event promotion, and social media.
- This role requires a dynamic communicator with strong strategic thinking, execution ability, and an understanding of premium women-focused networks.
Key Responsibilities
- Develop and execute annual communications and social media strategies aligned with GAIA AFRICA’s brand vision.
- Oversee all social media platforms, ensuring consistency and high engagement.
- Create content and approve messaging for newsletters, websites, press releases, and executive communication.
- Collaborate with internal teams for event promotions, PR campaigns, and membership marketing.
- Manage third-party agencies and vendors (e.g. PR firms, designers, digital marketers).
- Monitor media coverage, digital traffic, and brand visibility metrics.
- Build media and influencer relationships for brand amplification.
Key Performance Indicators (KPIs)
- Social Media Growth: 15–20% quarterly increase in engagement and follower count.
- Press Coverage: Secure 5–10 high-quality media placements per quarter.
- Website Traffic: 20% YoY increase in organic traffic from content and campaigns.
- Event Visibility: Achieve 90% satisfaction from post-event communication feedback.
- Brand Consistency: Ensure 100% alignment in tone and visual identity across platforms.
Objectives and Key Results (OKRs)
- Objective 1: Increase GAIA AFRICA’s brand visibility nationally and regionally.
- KR1: Launch 3 integrated campaigns per quarter.
- KR2: Grow media partnerships by 30% by Q4.
- Objective 2: Drive member engagement through content and storytelling.
- KR1: Publish 2 monthly newsletters with 40%+ open rates.
- KR2: Maintain blog publishing cadence of 2 posts/month.
Educational Requirements & Experience
- Bachelor's Degree in Communications, Public Relations, Marketing, or related fields
- 5 – 7 years of relevant experience, ideally in a luxury, lifestyle, or membership-based organisation
- Experience in high-level media outreach and executive communication
- Fluency in English (oral and written).
Skills & Competencies:
- Strategic communication and brand management
- Leadership and team coordination
- Project management and deadline control
- High-level writing, proofreading, and editorial judgment
- Crisis communication and media training
- SEO and content marketing
- Knowledge of social and digital trends
- Proficiency in MS Office, Canva, Google Workspace, and social media tools.
Method of Application
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