On some days, we say we are the financial technology company of the future. On other days, we say we are futuristic innovators. Whichever day it is you choose to ask, you can be sure we are solving problems. At Advansio, we love our work as much as we need to breathe. One innovation at a time, our focus is to play our part in promoting the financial inclusion of all Africans and significantly contribute to Africa’s economic rise.
Description
- We are seeking a creative and results-driven Brand Communications & Marketing Manager to strengthen our brand presence, drive marketing initiatives, and ensure effective communication across all channels.
Key Responsibilities
- Develop and implement brand communication strategies to position the company strongly within the fintech ecosystem.
- Plan, execute, and optimize digital and offline marketing campaigns to increase visibility and customer engagement.
- Manage social media platforms, PR activities, and corporate communications to ensure consistent brand messaging.
- Collaborate with product, sales, and business development teams to design go-to-market strategies and promotional materials.
- Conduct market research and competitor analysis to identify opportunities and emerging trends in fintech.
- Measure and report performance of campaigns against KPIs, providing insights for improvement.
- Oversee content creation, including blogs, newsletters, press releases, and marketing collateral.
Requirements
- Bachelor’s Degree in Marketing, Communications, Business, or a related field (Master’s is an added advantage).
- 5+ years of proven experience in brand management, B2B marketing, or communications, preferably within the fintech, banking, or tech industry.
- Strong understanding of digital marketing, social media strategies, and content development.
- Excellent communication, copywriting, and presentation skills.
- Ability to think strategically, manage multiple projects, and deliver results in a fast-paced environment.
- Creative mindset with strong analytical and problem-solving skills.
Method of Application
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