Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide. Employing over 18.000 people and operating 35 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops. Our brands convey the passion we have for our products. We continuously explore new ways of doing things and innovative ideas that will inspire and delight our consumers worldwide. Our global brands Mentos, Chupa Chups, Alpenliebe gratify, refresh, inspire consumers of all ages around the globe. Other brands are extremely popular in regional markets with innovative tastes that match local preferences. Specialties Confectionery - Candies, Gums and Chewies
What You Will Do
- Drive the implementation of the marketing strategy for the company in line with objectives
- With the Support the Category Manager, prepare the Annual Country & Brand Plans for the Marketing Function.
- Lead responsibility for brand management and corporate identity including portfolio management, product renovation and reengineering.
- Monitor brand profitability & propose corrective measures to meet the profitability goals incl price increase, product renovation etc.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
- Provide periodic information to measure volume and share growth against the plan and pro-actively recommend revisions
- Maintain market intelligence of competitor’s activities, their dealer, consumer and customer promotions, new launches and recommend line of action with regular field visits and close collaboration with the Sales Team.
- Drive innovation agenda based on changing consumer trends & agreed long-term plans, with a close collaboration with P&T and Global Brand Team.
- Work closely with design agencies and assisting with new product launches
- Manage accurately the invoicing/PO process.
Our Perfect Candidate
- Sound knowledge of Nigerian media landscape and consumers.
- Experience of having developed new & effective communication materials including TV copies.
- Able to collaborate efficiently with internal and external teams.
- Good communication skills, both written and orally.
- Experience working with & successfully managing 3rd party agencies / strategic partners.
- Budgetary & cost control management.
- Competitive intelligence & insights.
- Strong Multi project Project Management skills and experience.
- Good experience in driving new product developments .
Method of Application
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