We invest more than just funds; we invest our knowledge and experience, our ideas and our infrastructure. Working alongside entrepreneurs and co-founders, we support our ventures from startup to scale to exit, giving them access to the global networks and services they need to grow. This support is bolstered by the innovative partnerships we forge with big businesses. Our digital expertise helps our ventures be more agile, while our partners’ global scope helps them scale faster.
Softhills is seeking a Creative Director to lead the full creative direction and social/content marketing strategy across our growing portfolio of e-commerce brands.
You’ll oversee all social media and content operations while working closely with a Performance Marketing team who handles paid ads, analytics, and performance data.
Key Responsibilities
- Develop and execute the creative and brand vision for our brands
- Lead the social media strategy across platforms like Instagram, Facebook, TikTok, and YouTube
- Manage the content calendar including reels, carousels, behind-the-scenes, testimonials, and more
- Oversee the creation of marketing creatives for web, email, social media, influencer collaborations, and product pages
- Direct photoshoots, product videos, and short-form video content
- Collaborate with the Performance Marketing team to produce and optimize high-converting ad creatives
- Ensure brand consistency in voice, tone, and visual identity across all digital channels
- Manage and mentor a creative team including designers, content creators, video editors, and social media managers
Qualifications
- Minimum 5 years in a creative leadership role (preferably in e-commerce, advertising, or consumer brands)
Deep experience in content marketing, digital storytelling, and social media strategy - Strong visual skills and proficiency in Adobe Creative Suite, Canva, or Figma
- Experience managing creative teams and cross-functional collaboration
- Passion for brand building
- Strong understanding of how creative content supports conversions and growth
Why Join Softhills
Softhills is redefining commerce in Africa and beyond. We are building category-leading e-commerce brands that make a real difference in people’s lives across beauty, health, wellness, fitness, furniture, and logistics. As Creative Director, you'll be at the heart of this impact, helping us tell compelling stories and create meaningful customer experiences.
Method of Application
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