POLARIS DIGITECH LIMITED is an efficiently well-run company of professionals set on impacting on the planning and implementation of Rural and Urban Development and Infrastructure in Nigeria through the development and deployment of Geo-information Management Systems.
Job Summary
- A Social Media Marketer is responsible for implementing strategies to promote a brand, products, or services across various social media platforms and websites.
- Their goal is to engage audiences, drive traffic, and increase brand awareness and sales. Here are the key responsibilities typically associated with this role:
Responsibilities
Strategy Implementation:
- Support in developing comprehensive social media strategies aligned with business goals.
- Conduct competitive analysis and audience research to inform on best strategy
Content Creation:
- Create engaging and high-quality content, including text posts, images, videos, and stories.
- Develop a content calendar to ensure consistent posting and timely content delivery.
Platform Management:
- Manage social media accounts on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
- Monitor and respond to comments, messages, and mentions in a timely manner.
Sales:
- Conversion of leads to customer providing adequate information and follow-up.
- Engage prospects on products and services offered.
Support Campaign Planning and Execution:
- Support in planning social media campaigns to promote products, services, or events and work to achieve set target.
- Utilize paid advertising options on social media platforms to reach a wider audience.
Analytics and Reporting:
- Track, analyze and report on social media and website performance metrics using tools like Google Analytics, social media insights, SEO/SEM and other analytics platforms.
Community Engagement:
- Foster and manage online communities, encouraging interaction and engagement.
- Address customer inquiries, complaints, and feedback professionally and promptly.
Brand Management:
- Ensure all social media content aligns with the brand’s voice, tone, and style guidelines.
- Collaborate with other departments (e.g., marketing, PR, customer service) to ensure cohesive brand messaging.
SEO and Content Optimization:
- Optimize social media profiles and content for search engines.
- Use hashtags, keywords, and other tactics to improve discover-ability.
- Work with designer, software engineers, and other team members to create and curate content.
Method of Application
Signup to view application details.
Signup Now
