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Role Summary
- The Digital Marketing Generalist will be responsible for executing and managing the company’s digital marketing activities across online channels to drive brand visibility, lead generation, and customer engagement. This is a hands-on execution role that supports sales performance and overall business growth.
Key Responsibilities
Digital Marketing Execution
- Plan, execute, and manage day-to-day digital marketing activities across social media, email, website, and paid platforms.
- Create and schedule engaging content aligned with brand guidelines and campaign objectives.
- Manage social media platforms (Instagram, LinkedIn, X, etc.), including community management and engagement.
- Support digital advertising campaigns (Meta, Google, etc.) and monitor performance.
Lead Generation & Campaign Support
- Support lead generation campaigns for property sales and brand initiatives.
- Work closely with the Sales team to align marketing campaigns with sales priorities.
- Track campaign performance and optimize content and ads for better results.
Content & Brand Support
- Assist with basic graphic design needs (Canva or similar tools).
- Ensure brand consistency across all digital channels.
- Support marketing materials for launches, promotions, and events.
Reporting & Analytics
- Track digital marketing metrics (reach, engagement, leads).
- Prepare simple weekly/monthly performance reports.
- Maintain marketing trackers and dashboards.
Collaboration & Continuous Improvement
- Collaborate with Sales, Admin, and external vendors where required.
- Stay updated on digital marketing trends and tools.
- Continuously improve campaign effectiveness through testing and feedback.
Requirements
- 2–4 years’ experience in digital marketing or similar role.
- Strong understanding of social media, content marketing, and digital ads.
- Basic knowledge of analytics tools (Meta insights, Google Analytics, etc.).
- Strong communication and execution skills.
- Ability to work independently and manage multiple tasks.
Method of Application
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