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Digital Marketing Specialist at Euracare Multi-Specialist Hospital

Euracare Multi-Specialist HospitalLagos, Nigeria Digital Marketing
Full Time
Euracare Multi-Specialist Hospital is a healthcare facility in Lagos, Nigeria. The facility focuses on offering cutting-edge technology to cater to the healthcare needs of Nigerians, reducing the need for medical tourism. Euracare provides diagnostic services with state-of-the-art equipment and treatment capabilities including minimally-invasive procedures in the fields of cardiology, interventional radiology, orthopaedics, urology, general surgery and bariatrics and neurosurgery.

Responsibilities
Digital Campaign Execution:

  • Plan and execute targeted digital campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and LinkedIn.
  • Manage ad budgets, keyword strategies, A/B testing, audience segmentation, and performance optimization.

Social Media Management:

  • Schedule and publish regular content across platforms
  • Optimize content performance through hashtags, timing, audience targeting, and engagement tactics.
  • Collaborate with the marketing officer for storytelling and campaign launches.

SEO & Website Oversight:

  • Conduct keyword research and optimize website content (meta tags, headings, alt text, etc.).
  • Monitor technical SEO elements (page speed, indexing, mobile responsiveness).
  • Coordinate with developers to implement web updates, landing pages, or patient tools.

Email & WhatsApp Marketing:

  • Create automated and segmented campaigns using tools like Mailchimp, HubSpot, or similar.
  • Manage WhatsApp Business campaigns for appointment reminders, educational tips, and patient engagement.
  • Track open rates, click-throughs, and conversions; suggest improvements based on performance.

CRM Management:

  • Maintain and segment patient databases for targeted communications.
  • Work with the operations team to ensure patient journey flows are reflected in the CRM.

Analytics & Reporting:

  • Generate weekly/monthly performance dashboards from Google Analytics, Meta Insights, and other relevant platforms.
  • Provide actionable insights to improve campaign effectiveness and patient acquisition.

Qualifications

  • Bachelor’s degree in Marketing, Communications, IT, or related field.
  • 3+ years experience in digital marketing, preferably in healthcare or service sectors.
  • Proven skills in Meta Ads, Google Ads, SEO, email automation tools, and CRM systems.
  • Strong analytical and reporting abilities.

Method of Application

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