Visa is a global payments technology company that connects consumers, businesses, banks and governments in more than 200 countries and territories, enabling them to use digital currency instead of cash and checks. Visa has built one of the world’s most advanced processing networks. It’s capable of handling more than 24,000 transactions per second, with reliability, convenience and security, including fraud protection for consumers and guaranteed payment for merchants. Visa does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its bank customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products. Governments around the world have switched to digital currency instead of checks for benefits payments and purchasing in order to increase efficiency and lower costs, saving taxpayers money. Visa is giving more people in more places access to electronic payments. From the world’s major cities to remote areas without banks, people are increasingly relying on digital currency along with mobile technology to use their money any time, make purchases online, transfer funds across borders and access basic financial services. All of which makes their lives easier and grows economies.
The Digital Media & Social Analyst will play a key role in representing the Visa brand to target audiences across digital and social channels. Reporting to the Head of Brand & Sponsorship, you will be instrumental in orchestrating digital and social media strategy, integrate the brand across digital platforms, and act as a liaison between internal teams and external agencies especially social, media and digital. You will manage timelines, create clear briefs, and oversee multiple projects with attention to detail. A data-driven mindset, expertise in modern digital and social marketing, and a commitment to innovation are essential to ensure Visa’s brand remains relevant and impactful. Experience in developing & executing media strategies and campaigns in Nigeria, Ghana, DRC, Ivory Coast & other Francophone markets are must for this role.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
- A bachelor's degree in Digital Marketing, Business, Communications, or a related field is required
- 5+ years experience in digital marketing or a related discipline. Media buying and planning will also work to your advantage
- Demonstrable experience supporting or executing digital & social-first creative programs
- Sound understanding of modern marketing channels, digital content, and social media platforms
- Proficiency in writing effective media and digital briefs and managing agency relationships especially with media and digital agencies
- Strong project management skills, with the ability to manage multiple projects and timelines with rigor
- Meticulous attention to detail and strong organizational abilities
Method of Application
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