At Najec FMCG, we are a committed and time test establishment with proven track records in distribution and supply of Fast-Moving Consumer Goods (FMCG) within Nigeria.
Reports To: Chief Executive Officer (CEO) / Head of Operations
Work Type: Full-Time (On-site / Hybrid)
ROLE OBJECTIVE
To lead and manage the company’s digital sales operations across all online platforms — including the MyKiaKia.com website, WhatsApp Business, social media stores, and B2B client channels — with the goal of driving revenue growth, conversion optimization, and customer retention.
The role requires a data-driven, creative, and highly organized professional capable of bridging sales, marketing, and technology to deliver measurable growth.
KEY RESPONSIBILITIES
Sales & Revenue Growth
- Plan, execute, and achieve monthly and quarterly digital sales targets.
- Develop and manage online campaigns, discounts, and promotional sales.
- Track order performance and ensure conversion rate optimization.
- Coordinate with warehouse and operations to ensure product availability and delivery timelines.
E-Commerce Platform Management
- Manage all digital listings: product images, pricing, and descriptions on MyKiaKia.com.
- Maintain product accuracy and ensure synchronization between inventory and online catalog.
- Supervise order processing from cart to payment, dispatch, and confirmation.
- Work closely with the tech team to resolve website issues and ensure uptime.
Digital Marketing Coordination
- Work with the marketing team to launch and monitor paid campaigns on Facebook, Instagram, Tik-Tok, and Google.
- Implement remarketing, cart abandonment recovery, and customer retargeting campaigns.
- Measure ROI on campaigns and report insights to management.
Customer Relationship & CRM
- Supervise WhatsApp Business, Instagram DMs, and email response teams.
- Track leads, inquiries, and close rates daily.
- Maintain customer data and follow-up lists through CRM tools.
- Coordinate after-sales communication, upselling, and loyalty promotions.
Analytics & Reporting
- Use Google Analytics, Facebook Insights, and ERP dashboards to track performance.
- Analyze customer behavior, top products, and regional demand trends.
- Prepare daily and weekly reports on revenue, conversion, ad spend, and customer growth.
KEY PERFORMANCE INDICATORS (KPIs)
Metric Target
| Monthly Digital Sales | ?10,000,000 – ?20,000,000 |
| Conversion Rate | ≥ 3% |
| Customer Retention | ≥ 40% |
| ROI on Ad Spend | ≥ 300% |
| Order Fulfillment Time | ≤ 24 hours |
| Product Listing Accuracy | 100% |
CORE COMPETENCIES
- Strategic sales management and data-driven decision-making.
- Strong understanding of digital advertising, conversion funnels, and SEO.
- Excellent communication and leadership skills.
- Proficiency in Google Analytics, Meta Business Suite, CRM tools, and Excel.
- High attention to detail, accountability, and adaptability.
QUALIFICATIONS & EXPERIENCE
- Bachelor’s Degree in Marketing, Business, Communications, or related field.
- 3–5 years’ experience in e-commerce, online retail, or FMCG digital sales.
- Hands-on experience with paid media campaigns and e-commerce platforms (Shopify, WooCommerce, or custom ERP).
COMPENSATION& BENEFITS
Component Details
| Basic Salary | ?300,000 – ?400,000 monthly |
| Commission | 1–2% of verified digital sales |
| Performance Bonus | Quarterly, based on KPIs |
| Benefits | Internet allowance, mobile data, ad budget, staff discount |
REPORTING & COMMUNICATION
Frequency Report Audience
| Daily | Digital Sales Tracker (orders, payments, cart recovery) | CEO / Accountant |
| Weekly | Marketing and campaign performance report | Management |
| Monthly | Executive management report (sales growth, ROI, customer metrics) | CEO / Board |
Method of Application
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