Smart Partners was founded by Tijani Iyemifokhae , a graduate of Industrial Chemistry, University of Benin with MBA (Human Resources) Lagos State University Ojo. He has more than a decade work experiences that span across some leading law firms as Practice Development Manager. At Fine and Country International (West Africa) he was the Head of Operations and Strategy. For the years spent at Fine and Country, he developed; Sales, Marketing, HR Structures and Policies, Business model and Operational Processes. Mr. Iyemifokhae has attended series of local (Lagos Business School) and International trainings. He is a talented Strategist with multitasking abilities.
Job Summary
- Responsible for developing a deep understanding of client business and marketing objectives and translating them into effective strategies.
- The role uses insights, storytelling, and data to develop strategies that serve as the foundation for impactful and successful campaigns.
Key Responsibilities
Strategic Planning:
- Understand clients’ businesses, markets, and brands to define and address their key strategic challenges.
- Work with Client Service, Creative, and the SAMS (Strategy, Analytics, Media and Social Media) teams to develop integrated communication strategies.
- Collaborate with the Creative team to ensure campaign ideas align with strategy and client objectives.
- Support new business initiatives and pitch development when required.
- Develop and deliver clear, compelling strategic presentations to clients.
- Build strong client relationships and respond effectively to strategic questions.
- Conduct brand reviews and maintain strong industry and market knowledge.
Operational & Team Support:
- Mentor and support junior team members.
- Promote collaboration across the SAMS team and partner agencies.
Financial & Project Management:
- Ensure research and material purchases are pre-approved and within budget.
- Ensure timely delivery of projects and accurate completion of timesheets.
- Identify strategic opportunities that can generate additional revenue for the agency.
Qualifications & Experience
- Bachelor’s Degree in Business, Marketing, Communications, or a related field.
- Postgraduate degree or professional certification is an advantage.
- Proven experience developing innovative strategic solutions.
- Strong knowledge of branding, brand positioning, digital marketing, direct marketing, and CRM.
Key Skills:
Soft Skills:
- Strong listening, presentation, and communication skills.
- Team-oriented, proactive, and self-motivated.
- Strong understanding of qualitative and quantitative research.
Technical Skills:
- Understanding of digital platforms from a communications perspective.
- Ability to interpret analytics and insights.
Other Skills:
- Leadership and team-building abilities.
- Training and facilitation skills for internal and client workshops.
- Strong analytical and creative problem-solving skills.
Method of Application
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