Head, Marketing & Corporate Communications at Champion Breweries

Champion BreweriesAkwa Ibom, Nigeria Digital Marketing

Full Time

Champion Breweries Plc was incorporated as a Private Limited Liability Company on the 31st of July, 1974 with the same South East Breweries Limited. The Company’s name was changed from South East Breweries Limited to Cross River Breweries Limited and thereafter to Champion Breweries Limited. The latter name, Champion Breweries Limited was changed to Champion Breweries Plc on the 1st of September, 1992. On the 24th of November 1974, the then South Eastern State of Nigeria signed an Agreement with Messrs. Haase Brauerie GMBH of Humbury ("Technical Partners”) for the supply and construction of a turnkey Brewery in Uyo with a capacity of 150,000 hectoliters. The foundation stone of the Brewery was laid on the 19th of March, 1975. on the 11th of December 1976, the Brewery was officially commissioned and its products, Champion Lager Beer launched into the market with success with initial capacity of 150,000 hectoliters per annum. The second expansion, which incorporated more sophisticated machinery, was completed and put on trial run in September 1979. The second production line was officially commissioned on the 11th of December 1979 with enhanced capacity of 500,000 hectoliters per annum. The same year the Company’s products, "Champion Lager Beer” and "Champ Malta” won Silver Medal for quality at the 16th World Selection for Beers and Non-Alcoholic Beverages in Luxemburg. Consequent upon pressure of demand for its products, the Company took a decision to double its capacity to one million hectoliters. This third expansion, which gulped substantial resources, could not be realized. The non-completion of the expansion programme coupled with lack of working capital and inadequate maintenance of the Plants forced the Company to close its doors for business between 1990 and 1991. All subsequent reactivation attempts did not yield the desired results.

Job Description

This role will develop, lead, and execute Champion Breweries' marketing and corporate communication strategies that will enhance brand equity. increase market share, and support business growth while promoting a positive corporate image.
The role will ensure consistent brand messaging, integrated communication, and engagement with related stakeholders both internally and externally.

Key Responsibilities

Develop comprehensive marketing strategies aligned with the companys business goals, target audience insights, cornpetitive landscape, and market trends.
Collaborate with management to develop and refine the company's rnarketing strategies, including pricing, product positioning, market Segmentation. and sales channel optimization.
Define and uphold brand standards. guidelines, ond positioning strategies to ensure consistent brand messaging, visual identity, and customer experience across all touchpoints.
Drive initiatives to enhance brand equity and perception. Demonstrate expertise in detailed brand marketing processes.
Conduct rnarket research, custorner segmentation. and cornpetitive analysis to identify opportunities, market trends, customer preferences, and potential risks.
Utilize data-driven insights to inform marketing strategies and decision-making.
Monitor and analyze brand performance metrics to identify areas for improvement and growth ocvortunities
Collaborate with product teams to develop effective product marketing strategies, launch plans, and strategies for new products or services.
Oversee the training and development of the marketing team to enhance their skills
Acts as a consultant and leverages competitive industry 'market information and recommends improvements that drive value and commercial effectiveness.
Oversee digital marketing efforts, including SEO, SEM, social media marketing, email marketing, content marketing. and online advertising.
Plan. execute. and measure marketing campaigns across multiple channels, including traditional media. digital platforms, events. partnerships, and influencer collaborations.
Develop compelling brand narratives, storytelling strategies. and communication plans to engage custcyners. build brand awareness, and foster brand loyalty.
Create business communication and change management steps.
Communicate with stakeholders. including management, customers, and vendors. to ensure alignment of marketing activities with business objectives.
Work closely with other functions to align strategies and optimize business 'krforrnance.

Reporting Line

The Head. Marketing & Corporate Communications, will report to the MD/CEO

Qualification

Bachelor's degree in Marketing, Mass Communication, Business Administration. or any other related field.
A master's degree, MBA. or professional certification in rnarketing or cornmunication is an added advantage.
Minimum of 10 years' progressive experience in marketing and corporate communication, with at least 5 years in a senior leadership role within FMCG. beverage. or a related sector.

Required Skills & Competencies