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Head of Brand and Marketing at Kemslis Pragmatic Limited

Kemslis Pragmatic LimitedLagos, Nigeria Digital Marketing
Full Time
KEMSLIS PRAGMATIC LIMITED is a business management and human resources firm that emerged from a sound and uncommon track record of distilling value overtime. As a wholly owned indigenous Nigerian company, we have distinguished ourselves by ensuring efficient and unique deliveries which mostly surpasses the expectations of our present and prospective clients. Our maintenance of high level professionalism reveals our broad and reckoned insight on how best to achieve optimal results. Our experience and skill is explicit in our chosen area of Training cum Development and Professional Packaging Services. This explains our proficiency in Human Capital Development, Human Resource Recruitment/Outsourcing, Organizational Development cum Structure, Strategic Documentation and Below the Line Brand Activation Services. Our objectives are mostly centred on the creation and the delivery of value to our clients using a dedicated workforce and other resources within our grasp. In driving value, we are also devoted to ensuring that the ideals of global best practices are upheld . Our business philosophy has been founded on the principle of analysing and fully understanding each client’s needs, and then working closely with them to fulfil their objectives.

Key Responsibilities
Strategic Thinking & Planning:

  • Ability to develop long-term brand and marketing strategies aligned with business goals
  • Market positioning and competitive analysis
  • Strong understanding of customer segmentation and targeting

Brand Management:

  • Building and maintaining a strong, consistent brand identity
  • Managing brand equity and reputation
  • Ensuring consistency across all communication channels.

Leadership & Team Management:

  • Leading cross-functional marketing teams
  • Coaching and developing team members
  • Strong decision-making and conflict resolution skills.

Digital Marketing Expertise:

  • Proficiency in digital channels (SEO, social media, email marketing, PPC)
  • Understanding of content marketing and online customer journeys
  • Data-driven campaign management.

Creativity & Innovation:

  • Ability to develop compelling campaigns and brand stories
  • Innovative thinking to differentiate the brand in competitive markets
  • Strong sense of design, messaging, and customer appeal.

Data Analysis & Performance Measurement:

  • Ability to interpret marketing analytics and KPIs
  • Measuring ROI on campaigns
  • Using data to optimize strategies and improve performance.

Communication & Presentation Skills:

  • Excellent verbal and written communication
  • Stakeholder management (internal teams, clients, partners)
  • Ability to present ideas and strategies clearly to executives.

Customer-Centric Mindset:

  • Deep understanding of customer behavior and needs
  • Building customer loyalty and engagement strategies
  • Enhancing customer experience across touchpoints.

Budgeting & Financial Acumen:

  • Managing marketing budgets effectively
  • Allocating resources for maximum ROI
  • Understanding revenue impact of marketing initiatives.

Market Research & Insights:

  • Conducting and interpreting market research
  • Keeping up with industry trends and competitor activities
  • Translating insights into actionable strategies.

Project & Campaign Management:

  • Planning and executing large-scale campaigns
  • Time management and multitasking across multiple projects
  • Coordinating with agencies and vendors.

Adaptability & Change Management:

  • Responding quickly to market changes
  • Leading brand transformation initiatives
  • Staying updated with evolving marketing technologies.

Requirements

  • Qualification: Tertiary Degree of minimum BSc. An MBA will be an added Advantage
  • Length of Experience: 10 Years and Above
  • Type of Experience: Expert in Integrated marketing communication and branding in the Automobile, FMCG, Advertising Agency, or Multinational Enterprise.

Method of Application

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