MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.
Reports To: Senior Manager Brand Management
Division: Marketing
Description:
- Develop and execute campaigns that drive brand preference and product adoption for MTN’s VAS/MFS and promotions.
- Manage the strategic framework for the development of VAS, MFS, and Promotional campaigns.
- Develop rollout plans and a route-to-market strategy for all promotional campaigns.
- Develop, execute, and manage brand equity and affinity-growing projects that deliver on volume and value, working with VAS and Proposition managers.
- Conceptualize consumer acquisition and usage increment promotions in conjunction with VAS managers to drive revenue and brand affinity.
- Leverage MTNF initiatives to enhance brand equity (develop a cause marketing advertising campaign with Corporate Services) through digital-related activities.
- Provide Brand support to other functions like HR, Network Group, IS, and CR.
- Supervise and manage all relevant advertising agencies.
- Manage the production of advertising creative materials, e.g., Outdoor, TV, press, and radio.
- To develop communication messages that will position MTN as the network of choice in the minds of individual customers and business entities, thereby achieving mental leadership in the adoption of products, services, and solutions.
- Strategic Management of all VAS proposition initiatives, National consumer promotions, and MFS initiatives to stimulate adoption amongst customers and business communities.
- Ensure prominent visibility of VAS promotions and MFS campaigns across the country, using both traditional and digital mediums of advertising.
- Manage the documentation and coordination of the creative agency. Documentation will include, but not be limited to, raising contracts, processing payments, resolving any issues, etc.
- Ensure compliance with the MTN brand CI rules across all branding materials, including POS materials, merchandising materials, etc.
- Ensure VAS, MFS, and National Consumer promotion campaigns are deployed effectively to deliver set business objectives to the brand.
- Formulating marketing communication strategies that contribute to effective brand building and product or service adoption
- Coordinate all Advertising and communication deployment for VAS, MFS, and promotions.
- Monitor key market indices as they affect brand preference, affinity, equity, revenue, and market share.
Education:
Experience:
6–13 years’ experience, which includes:
