Pagatech was founded in early 2009 with a vision to enable a cashless society and bank the unbanked in Africa. Our first product offering, Paga, is a direct to consumer mobile payments service. Paga is an innovative, open, secure, and interoperable mobile payments platform that allows any person who has a mobile phone to transact electronically - thus turning the mobile phone into an electronic wallet.
ABOUT THE ROLE
- The Social Media Analyst will be responsible for managing day-to-day social media presence, developing platform-native content, directing short-form video shoots, and analysing performance to optimise growth and engagement. This role sits at the intersection of content, creativity, and analytics, ensuring that social media activity drives measurable brand and business outcomes.
PRIMARY RESPONSIBILITIES
Social Media Management
- Manage and grow the Paga Group’s social media pages across platforms (Instagram, X, LinkedIn, TikTok, YouTube Shorts, etc.)
- Plan, schedule, and publish content in line with brand guidelines and campaign objectives
- Monitor comments, DMs, and conversations, escalating issues when necessary
- Stay on top of platform trends, algorithm changes, and emerging formats
Content Development
- Develop platform-specific content ideas, captions, and storytelling angles
- Translate campaigns, announcements, and brand narratives into engaging social content
- Collaborate with designers, copywriters, and internal teams to deliver high-quality content
- Ensure consistent brand voice, tone, and visual identity across platforms
Video Shoot & Direction
- Plan and coordinate short-form video shoots for social media
- Direct on-camera talent (employees, executives, creators) during video shoots
- Work with videographers and editors to produce platform-ready video content
- Optimize videos for performance across formats (Reels, TikTok, Shorts, X video)
Analytics & Measurement
- Track and analyze social media performance using platform analytics and third-party tools
- Measure reach, engagement, follower growth, video performance, and conversions
- Produce regular performance reports with insights and recommendations
- Use data to continuously refine content strategy and posting cadence
KNOWLEDGE AND SKILL REQUIREMENTS
- 1–3 years experience managing social media accounts for a brand or organisation
- Strong understanding of social media platforms, trends, and best practices
- Hands-on experience with short-form video content and on-set direction
- Strong copywriting and storytelling skills
- Experience analysing social media data and translating insights into action
- Familiarity with social media management and analytics tools
- Ability to manage multiple projects and deadlines
Method of Application
Signup to view application details.
Signup Now
.png)
