Social Media Manager at Kaplo Africa

Kaplo is Africa's most innovative Human Resource & Business Support Solutions provider, serving clients with cutting-edge business advisory and human capital solutions across diverse sectors of the African economy. At Kaplo, we have proven expertise in business advisory and human resource capabilities targeted at productivity, profitability, sustainability, transformation and overall growth of your business.

Job Descriotion

• We are seeking a highly creative, strategic, and impact-driven Social Media Manager to join our Communications & Branding Team.
• This role is designed for a digital storyteller who understands that nonprofit communication is not just about posting but also about influence, visibility, credibility, and measurable engagement.

Role Summary

• The Social Media Manager will be responsible for planning, executing, and optimizing LHF’s social media strategy across all digital platforms. The role requires creativity, analytics-driven thinking, storytelling excellence, and a deep understanding of non-profit communications.

Key Responsibilities
Social Media Strategy & Execution:

• Develop and implement social media strategy aligned with LHF’s strategic pillars.
• Manage daily content scheduling and posting across platforms.
• Grow and engage LHF’s online community.
• Optimize content performance using analytics and data insights.

Content Creation & Storytelling:

• Develop compelling captions, short-form content, and campaign narratives.
• Create impact-driven storytelling around beneficiaries and programs.
• Produce video content (Reels, Shorts, TikTok-style advocacy content).
• Cover field activities and translate impact into digital stories.

Campaign & Brand Management:

• Plan and execute digital campaigns for programs and events.
• Ensure brand consistency in tone, voice, and messaging.
• Develop content calendars and campaign trackers.

Analytics & Reporting:

• Track engagement metrics and growth indicators.
• Produce monthly digital performance reports.
• Recommend strategy adjustments based on insights.

Required Qualifications

• Background in Communications, Marketing, Media, Public Relations, or related field.
• Demonstrable experience managing social media pages.
• Strong copywriting and storytelling ability.
• Basic video editing skills (CapCut, InShot, Adobe Premiere, etc.).
• Understanding of analytics tools and content optimization.
• Passion for nonprofit and development work.

Core Competencies:

• Digital storytelling excellence
• Strategic content planning
• Creative thinking
• Analytics-driven mindset
• Strong communication skills
• Brand sensitivity

Method of Application