The AVOCADO Foundation is a UK charity that operates in the UK and overseas. We are on a mission to eradicate the economic inequalities experienced by youth, entrepreneurs and non-profit organisations, from underrepresented communities. We envision a world where no one is poor because of the colour of their skin or their ethnicity.
About the Role
- Avocado Virtual Solutions is recruiting on behalf of our client for the position of Social Media Manager (Cultural & Educational Content).
- We are seeking a highly creative, efficient, proactive, and excellence-driven professional who can significantly elevate brand visibility, engagement, and dominance in the cultural education space.
- This role requires professional-level video editing and graphics design competence, strong storytelling ability, and the creative capacity to upgrade the overall quality of content beyond basic execution. The ideal candidate must demonstrate originality, efficiency in delivery, proactive communication, and a clear commitment to excellence.
Key Responsibilities
- Manage YouTube long-form production end-to-end (minimum 4–8 videos monthly), including professional video editing, optimized thumbnails, and performance-focused publishing.
- Create, edit, and schedule 3–4 high-quality short-form videos weekly across YouTube Shorts, Instagram, LinkedIn, Facebook, and TikTok.
- Design visually outstanding flyers, graphics, thumbnails, and branded assets that reflect professionalism and creativity.
- Develop and manage a structured content calendar aligned with quarterly growth goals.
- Drive consistent community engagement — manage comments, DMs, and audience interaction to build loyalty and brand authority.
- A/B test thumbnails and titles to improve click-through rates (target >5%).
- Run and manage the existing email marketing platform, build automated sequences, grow and segment subscriber lists, and track measurable growth.
- Provide weekly performance reports and monthly strategy reviews with data-backed recommendations.
- Proactively identify and resolve platform, content, or engagement issues without allowing growth to stall.
Requirements
- Bachelor’s degree or relevant certification in Marketing, Media, Communications, or related field (preferred).
- Minimum 2–4 years proven experience managing and growing social media accounts, preferably in educational or children-focused content.
- Demonstrated professional competence in video editing and graphics design (portfolio required).
- Advanced proficiency in Canva and professional video editing tools ( CapCut, Adobe Premiere Pro, Final Cut Pro, etc.).
- Strong storytelling ability with evidence of high-retention content performance.
- Experience managing email marketing platforms and building automated sequences.
- Must provide links to previously managed pages and creative portfolio.
- Of Igbo descent or fluent in Igbo language with strong cultural understanding (highly preferred).
- Must demonstrate efficiency, proactiveness, attention to detail, and a consistent commitment to excellence.
Method of Application
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