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Brand and Marketing Manager at GTI Group

GTI GroupLagos, Nigeria Digital Marketing
Full Time

We are an innovative, trusted partner in the provision of cutting-edge investment banking services.

Our broad range of service offerings comprises of Securities Dealing, Asset Management, Trusteeship, Corporate Finance, Private Equity, and Micro banking.

Since 1998, we have actively HandHeld our highly diversified client base – Corporations, Financial Institutions, Governments, and Individuals – to a financially secure future. We are present in several cities including the city of London.

Key Responsibilities

  • Brand Strategy Development: Create and implement brand strategies that align with the company's goals and enhance brand recognition in the market.
  • Marketing Campaign Management: Plan, execute, and oversee marketing campaigns across various channels.
  • Market Research: Conduct market research to identify trends and customer preferences.
  • New Partnership & B2B Business Development: Pursue and nurture new leads for the company. Cultivate new partnerships
  • Content Creation: Develop compelling marketing content, including promotional materials.
  • Collaboration: Work closely with cross-functional teams, including sales, business development, and customer service, to ensure cohesive branding and marketing efforts.
  • Performance Analysis: Monitor and analyze the effectiveness of marketing campaigns.
  • Budget Management: Manage the marketing budget, ensuring efficient allocation of resources.
  • Public Relations: Oversee public relations efforts, including media outreach and event planning.

Qualifications

  • Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 5 years of experience in brand management or marketing, preferably within the retail and finance sector.
  • Proven track record of developing and executing successful marketing strategies that drive brand growth.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Excellent communication and interpersonal skills, capable of building relationships with stakeholders at all levels.
  • Creative mindset with a passion for branding and marketing.
  • Proficiency in digital marketing tools and platforms, as well as Microsoft Office Suite.

Method of Application

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