Godrej Consumer Products Limited is the largest home-grown home and personal care company in India. We are constantly innovating to delight our consumers with more exciting, superior quality products at affordable prices. We have bold ambitions and are becoming more agile and future ready. We rank number 1 in hair colour, household insecticides and liquid detergents and number 2 in soaps. In India, you grow up with our brands - Good knight, Cinthol, Godrej Expert, Godrej No. 1 - and we are now on our way to becoming an emerging markets FMCG leader. In line with our 3X3 approach to international expansion, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). In 2010, we acquired the Indonesia based Megasari group, a leader in household insecticides, air fresheners and baby care. With the acquisition of Rapidol, Kinky and Frika in South Africa, and the Darling Group, a leading pan-Africa hair care company, we have a strong presence in the fast growing African hair care market. We acquired the Issue and Argencos groups in Argentina, leaders in hair colour, in 2010, and expanded our footprint to Chile through the acquisition of a 60 per cent stake in Cosmetica Nacional. The UK based Keyline Brands, which we acquired in 2005, plays in hair and personal care. We also have a business in the Middle East and a strong presence across SAARC countries.
Qualifications & Skills:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- A strategist with 2–3 years of experience working in a 360° creative or digital agency.
- Strong understanding of SEO, content marketing, and social media trends.
- Excellent writing, editing, and storytelling skills.
- Ability to manage multiple projects and meet deadlines.
Key Responsibilities:
Content Strategy Development:
- Design and implement comprehensive digital content strategies for websites, social media, email, and other channels.
- Ensure content aligns with brand voice, tone, and messaging guidelines.
Content Creation & Management:
- Collaborate with writers, designers, and video producers to create compelling content.
- Oversee editorial calendars and ensure timely delivery of content.
SEO & Optimization:
- Develop SEO-driven content strategies to improve organic visibility.
- Monitor and optimize content performance using analytics tools.
Audience Research & Insights:
- Analyze audience behavior and trends to inform content decisions.
- Use data to refine strategies and improve engagement metrics.
Cross-Functional Collaboration:
- Work closely with marketing, product, and social media teams to align content with campaigns.
- Manage relationships with external agencies and freelancers.
Community Management:
- Build and nurture online communities across social platforms.
- Respond to comments, messages, and inquiries to foster engagement and brand loyalty.
- Monitor conversations and feedback to identify opportunities for improvement.
Influencer Management:
- Identify and engage relevant influencers to amplify brand messaging.
- Develop and manage influencer partnerships and campaigns.
- Track influencer performance and ROI to optimize future collaborations.
Key Competencies:
- Strategic thinking
- Creativity and innovation
- Analytical mindset
- Project management
- Collaboration and communication
- Relationship building
Method of Application
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