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Key Responsibilities
Develop and Implement Digital Marketing Strategies
- Plan and execute online marketing campaigns.
- Align digital campaigns with overall business goals.
Manage Social Media Marketing
- Create, edit and schedule content across platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
- Monitor engagement and respond to customer interactions.
Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
- Optimize website content for search engines.
- Manage paid advertising campaigns (Google Ads, PPC).
Content Marketing
- Create blogs, articles, email newsletters, and website content.
- Ensure content aligns with brand messaging and SEO best practices.
Email Marketing
- Design and execute email campaigns.
- Segment email lists and track performance metrics.
Analytics & Reporting
- Use tools like Google Analytics to monitor performance.
- Generate reports on campaign effectiveness.
- Analyze KPIs such as traffic, conversion rates, and ROI.
Paid Advertising Management
- Run ads on platforms like Google Ads and Facebook Ads Manager.
- Optimize campaigns for better performance and cost efficiency.
Website Management
- Update website content.
- Coordinate with developers for landing page optimization.
Required Skills
Technical Skills
- Strong understanding of SEO & SEM
- Social media marketing expertise
- Email marketing tools (e.g., Mailchimp)
- Knowledge of PPC campaigns
- Basic HTML/CSS knowledge
- Data analysis and reporting skills
Soft Skills
- Excellent communication skills
- Creativity and innovation
- Analytical thinking
- Time management
- Problem-solving ability
- Team collaboration
Educational Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Certifications in digital marketing (Google, HubSpot, etc.) are an advantage.
Method of Application
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