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Digital Marketing Officer at Jaykay Group

Jaykay GroupKano, Nigeria Digital Marketing
Full Time
We are into the production and manufacture of rugs and carpets

Job Summary

  • We are looking for adigital marketing officer that can develop and implementdigital marketing strategies to promote our company's products or services online.
  • This involves managing various digital channels, creating content, analyzing campaign performance, and optimizing online presence to achieve marketing goals.

Responsibilities

  • Createcomprehensive plans to reach target audiences across various online platforms.
  • Overseesocial media accounts, email marketing campaigns, websites, and other digital platforms.
  • Developengagingcontent (text, images, videos, etc.) for websites, social media, and other digital channels.
  • Trackkey performance indicators (KPIs) like website traffic, social media engagement, and conversion rates to assess campaign effectiveness.
  • Usedata insights to improve campaign performance, including SEO, SEM, and PPC strategies.
  • Keepabreast of the latest digital marketing trends and technologies.

Education

  • A Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field is required.
  • Business administration or other fields with strong analytical and communication skills can also be relevant.

Experience:

  • 5-10 years working experience as a Digital Marketer.
  • Proven work proficiency in online advertising platforms (e.g., Google Ads, Facebook Ads), social media management tools, email marketing software (e.g., Mailchimp, HubSpot), and analytics tools (e.g., Google Analytics).
  • Experience with content creation, including writing, editing, and optimizing content for various digital channels.
  • proven work experienceof graphic designs and visual content.

Skills Required:

  • Strong understanding of various digital marketing channels, strategies, and tools.
  • Ability to create engaging and effective content for different online platforms.
  • Proficiency in analyzing data and interpreting campaign performance to make informed decisions.
  • Excellent written and verbal communication skills to interact with team members, stakeholders, and target audiences.
  • Understanding of search engine optimization and search engine marketing principles.
  • Expertise in managing social media platforms and developing social media marketing strategies.
  • Ability to manage multiple projects and campaigns effectively.
  • Being able to adapt to changing digital trends and technologies.

Method of Application

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