Nigeria is Africa’s most populous country and the 7th most populous country in the world with over 175 million people. Nigeria has continued to grow, urbanize, and modernize and it is projected that at its current growth rate, it will reach a population of about 450 million people by 2050 and will be the 3rd most populous country in the world. However, Nigeria also stands at number '2’ in the world for number of people living with HIV-with about 3.3 million infected. At present, 45% of the entire population is younger than 18 years old, which has serious and important implications for Nigeria’s population growth. One can postulate that in the next ten years, almost half of Nigeria’s population will be reaching reproductive age. At the moment, approximately 45 million Nigerian women are of reproductive age and maternal mortality rates are high at 630 deaths/100,000 live births and neonatal mortality rate at 39 deaths/1000 births. Furthermore, 20% of Nigerian women report an unmet need for family planning and total fertility rate is high at 5.7 children per woman. Nigeria currently has a contraceptive prevalence rate (CPR) of 17.5% CPR but Nigeria’s Minister of Health has made reaching 36% contraceptive prevalence rate by 2018, a national goal. DKT Nigeria will contribute to reaching that goal by providing a variety of contraceptive options such as condoms, IUDs, oral contraceptives, emergency contraceptives, injectables and implants, using innovative marketing. In addition, DKT will target adolescents with youth-friendly reproductive services by branding and promoting products that will take into play the multi-cultural character of Nigeria, and through advertising especially via modern market advertising like social media. DKT will help Nigeria realize its female reproductive health goals by providing effective, safe, affordable and quality contraceptive products aimed at reducing misconceptions about birth control, increasing HIV prevention awareness and confronting HIV transmission, increasing contraceptive options, ease of choice and accessibility through innovative marketing strategies and wide distribution across the country. DKT will distribute these products using a social marketing approach, which leverages the private and public sectors, targets the urban and rural communities and promotes open communication and re-education about family planning, sex, and birth control. In 2014, DKT Nigeria sold over 16 million condoms, more than 60,000 IUDs, and became one of the first programs globally to offer Sayana Press injectable contraceptives, selling 18,900. This translates into 871,927 couple years of protection.
Key Accountabilities / Responsibilities
- Liaise and monitor third-party platforms to run our campaigns.
- Research and analyze media trends (digital & traditional) to improve social media presence and campaign efficacy
- Generate content for digital and offline platforms when necessary
- Organize online promotion strategy/campaigns for consumers
- Work with the internal Creative Graphics Designers in designing visual content that reflects the audience and the DKT brands
- Develop and implement appropriate communication strategies through competitive research, platform determination, message, and audience identification
- Budget and financial reporting of owned post promotions on all DKT social media platform
- Develop and implement the organization’s social media marketing objectives
- Run regular social campaigns and track their success (likes, visits, views, reach, engagement, leads, sales)
- Liaise with the internal creative graphics designers in designing visual content that reflect the audience and DKT brands
- Develop a content strategy in line with DKT Nigeria’s marketing objectives
- Manages all social media channels and campaigns, in order to sustain an engaging audience experience
- Researches and analyses social media trends and website traffic data, to improve social media strategy and campaign efficacy
- Carry out a periodic comparative analysis of competition in order to develop new strategies.
- Generate content for mobile marketing platforms
- Organize the online promotion strategy for consumers and providers
- Create timely and engaging content optimized for the platform used and the intended audience
- Manage social media marketing campaigns and day-to-day activities including:
- Create and manage all published content (images, video, and written)
- Monitor and respond to users in a ‘’social’’ way while cultivating leads and sales
- Conduct online advocacy and branding and open stream for cross-promotions
Qualifications / Experience
- Hold a relevant Degree or qualification in Communication, Marketing or Advertising.
- 2-5 years of work experience in a similar role
- Must possess a high level of integrity and responsibility
- Must be an excellent team player
- Advanced presentation, analytical and communication skills (oral and written)
- Should be market-oriented
- Excellent social media management skills. Experience with blogging, Facebook and Twitter.
- Excellent knowledge of social media management tools is a huge plus.
- Ability to design and manage online marketing programs focusing on building awareness and audience acquisition.
- Have active accounts with Social Media Networks like Facebook and Twitter.
- Strong interpersonal skills
- Good customer relations and follow-up skills
- Ability to meet set deadlines.
Method of Application
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