Global Digital Communications Lead at VisionSpring

For those who work in the textile industry, local tailors, rug makers, bike mechanics, weavers, artisans, and anyone who needs to see up close for their profession, the loss of near vision during prime working years can affect their ability to earn a living and support a family. VisionSpring was founded on a very basic principle: "If you can’t see, you can’t work.” In the years since, VisionSpring has broadened the scope of our work to include the distribution of prescription eyeglasses with the understanding that "If you can’t see, you can’t learn.” Recent research conducted in China determined that correcting vision in primary school students is the equivalent of an additional 1/3 - 1/2 year of schooling. Despite this opportunity to have an enormous impact on the working poor and students in the developing world, the market has failed to meet the needs of this demographic often referred to as the BoP consumer. -

 

• The Digital Communications Lead owns the day-to-day execution and optimization of all global digital platforms—website, social media, email newsletters, and donor engagement campaigns. This role combines strategic thinking about audience segments and message testing with hands-on execution: scheduling posts, updating web copy, managing analytics, and ensuring consistent brand voice across all online channels. You'll work with across global teams to disseminate content, evidence, and customer stories, measure what resonates, and continuously refine based on data.
• The person in this role collaborates closely with internal stakeholders—including marketing, resource mobilization, programs, and the executive office—across eight countries: Bangladesh, Ghana, India, Kenya, Nigeria, Uganda, Vietnam, and Zambia. This position reports to the Global Senior Manager of Communications.

About You

• You have strong project management and organizational skills, with extraordinary attention to detail. You manage multiple digital channels and campaigns simultaneously without losing quality or momentum.
• You are data-driven. You understand what metrics matter (engagement, click-through, conversion, reach), routinely analyze performance, and optimize strategy based on what the data tells you. And you understand how to communicate this information broadly through dashboards and slide decks.
• You are a clear, concise writer with an ear for brand voice. You can adapt style and messaging for different audiences—donors, customers, partners, media—while maintaining VisionSpring consistency.
• You are proficient with technical tools. You've managed content management systems, email campaign platforms, social media scheduling tools, analytics dashboards (e.g., Google Analytics), and online design tools (e.g., Canva).
• You are proactive and resourceful. When something isn't working, you problem-solve. When a campaign isn't resonating, you test alternatives. You don't wait for direction on optimization.
• You enjoy working across time zones and cultures with a diverse team. You thrive in environments where priorities can shift and each day brings new challenges.
• You are deeply curious about social enterprise models and genuinely interested in VisionSpring's mission. You care about the stories we tell and why they matter.
• You demonstrate exceptional follow-through and personal accountability. You own your commitments and deliver what you promise.

About Us

• VisionSpring increases lifelong earning, learning, safety, and well-being through eyeglasses for people vulnerable to poverty. We believe in the wonder of clear vision for everybody. Our vision is to ensure that everyone who needs eyeglasses will have them by 2050, and your role as a Senior Proposal Writer will be instrumental in achieving this inspiring goal.
• We sell and deliver radically affordable optical products and services and develop markets for eyeglasses. This 700-year-old technology has failed to reach 1 billion people in need of vision correction, most of whom live on less than $4 a day.
• We serve low-income consumers, not as beneficiaries but as customers. Our customers expect high-quality, affordable products and eyecare services, and are willing to spend their limited discretionary income on the immediate and tangible benefits of vision correction.
• As a social enterprise, we are purpose first. We blend philanthropic and earned revenue, drawing on nonprofit and business practices, and utilize sales and efficiency metrics, as well as social impact measures, to bring vision correction to an ever-growing number of people.
• We catalyze collaborative action in an expansive, multisector partner network and use our evidence and experience to influence systems change and close the global clear vision gap.
• We believe in scaling our impact, not our organization. We are a lean team of doers, which means you'll have the opportunity to take on significant responsibilities and make a direct impact on our mission.
• Our big goal: Everyone who needs eyeglasses will have them by 2050.

Job Requirements

The Basics:

• Bachelor's degree in communications, marketing, journalism, writing-intensive field, or equivalent work experience.
• 5-7 years of relevant work experience in digital communications, digital marketing, content management, or social media management.
• Demonstrated expertise managing social media platforms and email marketing campaigns.
• Strong writing and editing skills with the ability to proofread at an advanced level.
• Working knowledge of analytics tools: Google Analytics, social media platform analytics, email marketing analytics.
• Proficiency with content management systems (CMS) and digital marketing platforms.
• Experience with email marketing platforms (Constant Contact, MailChimp, HubSpot preferred).
• Familiarity with Canva, Adobe Creative Cloud or other design tools.
• Impeccable attention to detail with strong project management and organizational skills.
• Data-driven mindset: ability to understand and interpret digital metrics and use them to optimize strategy.
• Experience or strong interest in international development, social enterprise models, or nonprofit communications.
• Demonstrated commitment to working respectfully with diverse teams and collaborating with external consultants.
• Must meet the highest standards of ethics and personal integrity, with capacity for discretion and handling sensitive information with care.
• Extraordinary follow-through, sense of urgency, and strong personal accountability.
• Comfort with a flexible work schedule and working across multiple time zones.
• Must be legally authorized to work in Nigeria, or Ghana.

You Will Impress Us If You Have:

• Working knowledge of SEO principles and search optimization.
• A track record of building systems and dashboards to report out on KPIs and performance metrics.
• Case studies demonstrating success growing online followers and engagement, specifically with philanthropic audiences.
• Experience with project management software (Asana, Monday.com, or similar).
• Experience crafting communications specifically for nonprofit or social enterprise audiences.
• Experience working with international consultants and freelancers across multiple time zones.
• Understanding of PR strategy and media outreach.

Job Responsibilities

Social Media Management & Execution

• Develop and execute a content calendar across social platforms (LinkedIn, Instagram, Facebook, YouTube as applicable), ensuring consistent posting and platform-specific adaptation.
• Draft, edit, and schedule social media content, including captions, graphics, and video posts that tell our story and engage target audiences.
• Draft social media graphics and/or brief designers to produce compelling visual templates and graphics
• Manage day-to-day social media operations: monitor mentions, respond to comments and messages, build engagement with followers.
• Conduct message testing across social platforms to identify what resonates with different audience segments (donors, partners, media, customers).
• Track and report on social media metrics (impressions, reach, engagement rate, click-through rate, follower growth). Identify trends and optimize posting strategy based on performance data.
• Collaborate with freelancers and internal teams to source stories, photos, and videos for social and newsletter dissemination.
• Manage social media paid advertising campaigns in coordination with the resource mobilization and marketing teams.

Website Management & Optimization

• Manage periodic website operations: update content, add new stories and resources, ensure functionality and user experience.
• Monitor website performance using analytics: track traffic, user behavior, conversion paths, bounce rates. Recommend content and UX improvements based on data.

Email Marketing & Audience Engagement

• Manage all email platforms and campaigns: design newsletter templates, segment audiences, schedule sends, and maintain email lists.
• Manage VisionSpring’s biweekly all-teams newsletter, which keeps our globally dispersed teammates up to date on our activities, and serves as a central driver of VisionSpring’s culture.
• Develop and execute segmented email campaigns for external audiences (donors, individual supporters, partners, program participants).
• Collaborate with resource mobilization and programs teams to ensure email campaigns align with fundraising and engagement goals.
• Build in connections from email campaigns to our newly launched VisionSpring.org website.

Digital Analytics & Performance Measurement

• Track, analyze, and report on audience engagement metrics across all digital channels: website traffic, social media reach/engagement, email performance, and campaign effectiveness.
• Create monthly reporting on digital communications performance, highlighting key metrics, trends, and optimization recommendations.
• Link digital communications activity to organizational outcomes where possible: partner acquisition, customer inquiries, event registration, program awareness.
• Identify underperforming content or channels and recommend strategic adjustments.
• Maintain documentation of analytics and insights to inform strategy evolution and team learning.
• Use data to prioritize content and channel investment.

Content Dissemination & Editorial Support

• Act as editorial partner for organizational communications: solicit stories from in-market teams, coach and empower colleagues to contribute to communications efforts, coordinate story collection, edit for clarity and impact.
• Participate in planning communications for campaigns, events, milestones, and high-visibility moments.
• Contribute to impact storytelling that translates data and program outcomes into human-centered narratives grounded in field reality.
• Disseminate communications assets (research, reports, media mentions, multimedia stories) across appropriate digital channels.
• Maintain editorial consistency: brand voice, tone, messaging clarity, and visual identity across all published content.
• Collaborate with creatives (writers, designers, videographers) to create and adapt content for different channels.

Method of Application

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