Migo Money Inc is a cloud-based platform that enables companies to offer credit to their consumer and small business customers. Leveraging proprietary datasets, Migo builds ML algorithms to assess credit risk, and then offers credit lines to the companies’ customers. This credit line can be used to make purchases from a merchant or to withdraw cash without the need for point-of-sale hardware or plastic cards. Because of our proprietary data and innovative technical solutions, Migo is able to extend credit to underbanked customers who are not typically covered by credit bureaus.
Job Summary
- We are looking for an analytical and proactive Growth & Product Marketing Analyst to support in driving customer acquisition, engagement, and retention across all channels.
- This role is ideal for someone who thrives at the intersection of data, digital marketing, product strategy, and customer insights, especially within fin-tech or fast-paced technology environments.
- You will play a key role in optimizing digital channels, developing customer-facing campaigns, analyzing performance data, and contributing to product positioning that drives business growth.
Key Responsibilities
Marketing & Growth Support:
- Assist in developing and executing product marketing strategies across web, and mobile channels (WhatsApp SMS, etc).
- Support campaign planning, targeting, and messaging for key customer segments.
- Work closely with cross-functional teams (Product, Data, Engineering, Customer Experience) to align marketing initiatives with business priorities.
Digital Marketing Execution:
- Manage and optimize digital advertising campaigns (Google Display, Meta, programmatic, owned channels).
- Monitor campaign performance, track conversions, and recommend improvements to maximize ROI.
- Support creative development for ads, landing pages, and product announcements.
Data, Insights & Reporting:
- Analyze funnel performance, and marketing KPIs to drive decision-making.
- Use analytics tools and data management platforms (Google Analytics, Sigma computing, etc.) to generate insights.
- Support experiment design (A/B tests), monitor results, and interpret findings.
Product Positioning & Messaging
- Assist in preparing product launch materials, internal briefs (etc.)
- Support with developing customer-facing assets (blog posts, FAQs, in-app, web messaging, email, etc).
Requirements
- Candidates should possess relevant qualifications with 3 - 5 years work experience.
Method of Application
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