AREWA24 was launched in 2014 to fill a glaring void of locally-produced Hausa language entertainment and lifestyle programming that authentically reflects Northern Nigerian life, culture, music, film, art, cooking and sports. Today, AREWA24 is available to over 80 million Hausa speakers across Nigeria and in neighboring countries through its 24/7 Free-to- Air satellite channel. AREWA24 is now available throughout Nigeria on the popular DStv and GOtv payTV platforms. All episodes of AREWA24’s original programs are available for free on YouTube directly after their premier broadcasts. AREWA24’s digital, social and mobile media platforms serve a vibrant community that is fully engaged with the channel’s all-Hausa language content and shares the company’s mission of reflecting "pride in culture.”
ROLE OVERVIEW
- AREWA24 is seeking a visionary and data-driven Head of Digital & Social Media, to lead global digital marketing strategy and social media engagement across platforms. This leader will drive brand storytelling, audience growth, product awareness, and community engagement at scale, while ensuring AREWA24’s voice remains innovative, responsible, and culturally relevant.
- The ideal candidate combines strategic thinking with hands-on execution, understanding emerging digital trends, and has deep experience managing global campaigns, cross-functional teams, and performance analytics.
KEY RESPONSIBILITIES
Digital Strategy Leadership
- Develop and lead AREWA24’s global SVOD, digital and social media strategy aligned with brand, product, and business objectives
- Identify emerging digital platforms, technologies, and trends to keep AREWA24 at the forefront of innovation
- Oversee integrated campaigns across paid, owned, and earned digital channels
Social Media & Community Engagement
- Own AREWA24’s presence across major social platforms (e.g., YouTube, Instagram, X, LinkedIn, TikTok, Threads, etc.)
- Drive audience growth, engagement, and community building through compelling, culturally relevant content
- Establish best practices for real-time engagement, trend participation, and social listening
- Guide crisis response and reputation management across digital channels
Content & Creative Direction
- Lead digital-first storytelling that highlights AREWA24’s products, impact, innovation, and values
- Collaborate with creative teams to produce platform-native content including video, short-form, live streams, and interactive formats
- Ensure consistency of voice, tone, and visual identity across all digital touchpoints
Performance Marketing & Analytics
- Define KPIs for digital and social performance, including reach, engagement, conversion, and brand lift
- Use data and insights to optimize campaigns and inform strategy
- Partner with analytics and media teams to drive measurable ROI
Cross-Functional Collaboration
- Work closely with Production, Commercial, YouTube, Partnerships, and Drama teams
- Support new show launches, corporate announcements, and cultural moments with integrated digital amplification
- Coordinate with Legal, Policy, and Trust & Safety teams to ensure responsible and compliant communications
Team Leadership
- Build, mentor, and lead a high-performing global digital and social media team
- Manage agencies, production partners, and platform relationships
- Foster a culture of creativity, experimentation, and continuous learning
QUALIFICATIONS
Minimum Qualifications
- Bachelor’s degree in marketing, Communications, Business, or related field
- 5+ years of experience in digital marketing and social media leadership
- Proven experience managing global brands and multi-platform strategies
- Strong expertise in social platforms, digital content formats, and performance marketing
Preferred Qualifications
- Experience in technology or innovation-driven industries
- Demonstrated success leading large-scale digital campaigns with measurable impact
- Deep understanding of internet culture, digital communities, and platform algorithms
- Strong leadership, communication, and stakeholder management skills
- Experience managing global teams and agency networks
- Hausa fluency, with some English capabilities desirable
KEY SKILLS & COMPETENCIES
- Digital strategy and innovation
- Social media leadership
- Brand storytelling
- Data-driven decision-making
- Crisis and reputation management
- Cross-functional collaboration
- Creative direction
- Team development and leadership
- Video production editing tools such as Adobe Premier, Final Cut, Movavi, YouTube Studio, After Effect - - desirable but not crucial
- Understanding of SEO and web traffic metrics
- Knowledge of HTML, CSS and Java Script
Method of Application
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