Five28 is a top tier property development company whose aim is to be globally recognized for our innovative and timeless approach to creating aesthetically pleasing and functional spaces that elevate the way people live, work or play, telling each client’s unique story and exceeding their expectations. We are a privately held and incorporated organization in Nigeria with focal engagement in new builds, renovations and interior design. We provide bespoke property development and design solutions which cut across a range of residential and commercial properties. Our competitive edge over the years includes our core strengths, unrivalled local expertise, and extensive local and international network.
Role Overview
- We are looking for an experienced Marketing & Communications Manager who understands how premium brands speak and how to deal with HNI clients.
- This role sits at the intersection of brand management, business development, and client experience.
- You will own how Five28 is perceived across every touchpoint, from client conversations and proposals to digital presence and communications.
Key Responsibilities
?Brand & Positioning:
- Own and strengthen Five28’s brand positioning as a premium interior design and property development company.
- Ensure all brand communication reflects Five28’s standeards.
- Maintain brand consistency across decks, proposals, presentations and social media platforms.
HNI & Client-Facing Communication:
- Develop communication strategies tailored to HNI and UHNI audiences.
- Handle pitches, and presentations to clients.
- Review and refine written and visual communication to match the expectations of clients.
- Understand client psychology and adapt messaging accordingly.
?Marketing Strategy & Execution:
- Design and execute a clear marketing strategy aligned with business growth goals.
- Oversee digital presence including social media, website content, newsletters, and campaigns, ensuring quality standards are upheld.
- Work with the social media manager to translate projects into compelling stories and case studies.
?Public Relations & Partnerships:
- Manage PR opportunities, brand features, collaborations, and strategic partnerships.
- Build and maintain relationships with media, industry stakeholders, and relevant platforms.
- Oversee brand reputation management when needed.
Team & Vendor Management:
- Coordinate external vendors such as photographers, videographers, content creators etc. when needed.
- Review and approve all social media content to ensure they meet Five28 standards.
- Mentor junior team members or external vendors where applicable.
Requirements
- BSc in Marketing, Business Administration or Public Relations or related field.
- 3-5 years experience in marketing, communications, or brand management, preferably within luxury, real estate, design, lifestyle, or premium service industries.
- Proven experience communicating with HNI or corporate executive-level clients.
- Strong understanding of brand tone, discretion, and client experience.
- Excellent written and verbal communication skills.
- Strong eye for details.
- Strategic thinking ability.
- CIM certification is an added advantage.
Method of Application
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