Senior Content Marketing Specialist at PressOne Africa

PressOne AfricaLagos, Nigeria Digital Marketing

Full Time

PressOne Africa is an early-stage startup helping entrepreneurs retain their customers, through a centralised voice communication platform. We are on a mission to help entrepreneurs across Africa build more customer-centric businesses.

The role

You’ll report to the Head of Growth Marketing and be responsible for turning PressOne into the go-to resource on business calls and customer communication for African businesses.

You will:

Own our content strategy and editorial calendar across blogs, reports, guides, and case studies.
Plan and ship SEO-focused content that ranks, converts, and gets referenced (by humans, sites, and LLMs).
Research, write, and edit high-quality long- and short-form content for founders, operators, and enterprise buyers.
Work with Growth to turn every big piece (e.g. a report or guide) into a distribution campaign (email, social, sales enablement, affiliate assets).
Partner on backlink and authority-building efforts using PR-style content, data, and strategic outreach.
Collaborate with Product, CS, Sales, and Design to ship content that’s accurate, useful, and on brand.
Track performance (GSC, GA4, SEO tools) and continuously improve and refresh what we publish.

You’ll be successful here if you:

Have 5+ years in content marketing/content strategy, ideally in B2B SaaS, fintech, telecom, or tools used by SMEs.
Can point to specific URLs or campaigns where content directly impacted traffic, leads, or revenue.
Are strong at SEO fundamentals (intent, clustering, cannibalization, on-page optimization) without being obsessed with hacks.
Write clearly, simply, and persuasively — and can adapt tone for solo founders, operators, and decision-makers.
Are comfortable with data and experiments (checking dashboards, spotting issues, proposing tests).
Are organized, reliable, and happy to own projects from brief → draft → publish → iterate.

Nice to have: